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Walden University Marketing Enhancing Existing Program at A Nursing Home Facility Paper

Walden University Marketing Enhancing Existing Program at A Nursing Home Facility Paper


To better sell these existing programs to the population, it’s important to focus on the benefits and value they bring to individuals. Each program should be marketed in a way that highlights its positive impact on patients’ health and well-being. Here are specific ideas for marketing each program:

1. Wound Care Program:

  • Highlight the program’s success stories by showcasing before-and-after images of patients with various wound types.
  • Emphasize the faster healing times and reduced pain and discomfort.
  • Promote the program’s multidisciplinary approach, involving wound care specialists, nutritionists, and physical therapists.
  • Offer free workshops or webinars on wound care prevention and self-management for patients with diabetes or at risk of pressure ulcers.

2. Gastrointestinal Hemorrhage Program:

  • Highlight early detection methods and the potential to prevent life-threatening complications.
  • Showcase the expertise of the medical team in diagnosing and treating gastrointestinal bleeding.
  • Promote the program’s focus on personalized treatment plans and minimally invasive procedures when applicable.

3. Type 2 Diabetes Management Program:

  • Emphasize the benefits of improved blood sugar control, such as reduced risk of complications and enhanced quality of life.
  • Offer free diabetes education classes, cooking workshops, and support groups.
  • Promote the program’s telehealth options for remote monitoring and consultations.

4. Infection Management Program:

  • Highlight the program’s rigorous infection control measures to protect patients.
  • Promote the quick response and expertise in treating various infections.
  • Offer public health seminars on infection prevention, hand hygiene, and vaccination.

5. Pneumonitis due to Inhalation of Food and Vomit Program:

  • Emphasize the importance of prompt treatment for respiratory issues.
  • Showcase the program’s specialized diagnostic tools for identifying the cause of pneumonitis.
  • Offer educational materials on choking prevention and first aid for choking incidents.

6. Fracture Management Program:

  • Highlight the rapid recovery and pain relief provided by the program.
  • Promote the comprehensive rehabilitation services and post-fracture mobility programs.
  • Offer fall prevention workshops for the elderly to reduce fracture risk.

7. Acute Respiratory Failure Program:

  • Emphasize the critical care expertise and life-saving interventions available.
  • Highlight the program’s advanced ventilator management and oxygen therapy options.
  • Offer public CPR and first aid training courses.

8. Dysphagia Management Program:

  • Showcase the benefits of improved swallowing function and reduced aspiration risk.
  • Promote speech therapy services for better communication and quality of life.
  • Offer cooking classes for individuals with dysphagia, focusing on safe and enjoyable meal preparation.

9. Heart Health Program:

  • Emphasize early detection and prevention of heart conditions.
  • Promote the program’s cardiac rehabilitation services and heart-healthy lifestyle programs.
  • Offer free heart health screenings and stress management workshops.

10. Stroke Management Program:

  • Highlight the rapid response and specialized care for stroke patients.
  • Promote stroke awareness campaigns, including recognizing signs and symptoms.
  • Offer support groups for stroke survivors and their families.

11. Hypertension Management Program:

  • Emphasize the importance of blood pressure control in reducing the risk of heart disease and stroke.
  • Promote the program’s lifestyle modification and medication management strategies.
  • Offer free blood pressure screenings in the community.

12. Aphasia and Dementia Care Programs:

  • Highlight the compassionate and patient-centered approach to cognitive impairment care.
  • Promote memory enhancement activities, art therapy, and music therapy.
  • Offer caregiver support groups and educational seminars on dementia and aphasia.

13. Mental Health Programs (Bipolar, Delirium):

  • Promote the program’s commitment to destigmatizing mental health issues.
  • Highlight personalized treatment plans, therapy options, and medication management.
  • Offer mental health awareness events and stress-reduction workshops.

14. Healthcare Administration Programs (Admission, Charting, Records, Discharge):

  • Emphasize the efficiency and accuracy of administrative processes.
  • Showcase the commitment to patient privacy and data security.
  • Offer training sessions for healthcare professionals on effective administrative practices.

In marketing these programs, it’s crucial to tailor the messaging to the specific needs and concerns of the target population and to use a combination of traditional advertising, social media, community outreach, and educational events to reach a wide audience.

Walden University Marketing Enhancing Existing Program at A Nursing Home Facility Paper





Below are the list of existing program. Develop each one of them with specific ideas of how to better sell them to the population

Wound: pressure ulcers, diabetic ulcers, traumatic wounds, venous stasis ulcers, surgical wounds, post op wounds, peristomal skin complications

Gastrointestinal Hemorrhage

Type 2 diabetes

Infection: (5 sepsis, 6 UTI, infection and inflammatory reaction due to indwelling catheter, leukemoid reaction, bacteremia, elevated WBC, 2 pneumonia, 1 E. coli, 1 psoas muscle abscess, C. difficile)

Pneumonitis due to inhalation of food and vomit

Fracture: (8 Fracture of the femur, 2 ribs, 1 carpal bone)

Acute respiratory failure with hypoxia


Heart problem (bradycardia, pericardial effusion, cardiomyopathy, tachycardia, acute myocardial infarction, CHF, HF)

Stroke (Nontraumatic intracerebral hemorrhage, 6 cerebral infarctions, Hx of other venous thrombosis and embolism, TIA)



Dementia (Alzheimer’s disease, Parkinson’s disease, Dementia w/o behavioral disturbance)

Altered mental status, 1convulsions


delirium due to known physiological condition

New admission procedures

skilled charting

medication records

Treatment records

Health note charting

weekly summary

Discharge procedures

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