UOT Balenciaga and Ethical Challenges in Marketing Report
ANSWER
Ethical Challenge: Data Privacy and Consumer Consent
Description: Marketers frequently collect and utilize consumer data to target advertisements and personalize marketing campaigns. However, the ethical challenge arises when it comes to respecting and safeguarding individuals’ privacy rights and obtaining genuine consent for data collection and usage.
Sources: You can find articles and information on this ethical challenge in various sources, such as academic journals, industry publications, and news websites. Consider searching for keywords like “data privacy in marketing,” “consumer consent in marketing,” or “ethical issues in data-driven marketing” to locate relevant articles and sources.
Example of Source Reference:
- Article: “The Ethics of Data Privacy in Modern Marketing” (Published in Marketing Ethics Journal, June 2020, Pages 45-60). This article discusses the ethical dilemmas associated with data privacy in marketing practices.
Remember to verify the availability of these sources and ensure that they are up-to-date for your assignment, as ethical considerations in marketing can evolve over time, especially in the context of changing laws and consumer expectations.
QUESTION
Description
The objective of this assignment is to induce reflection on an ethical challenge that marketers encounter. Based on conversations with marketing professionals (please provide name of source as well as e mail address and phone number) and / or based on articles that are available in the public domain,(please be sure to reference your source here.. no need to use APA format…just make sure the reference is clear enough that I can find it easily. This means including page numbers and describing where it is on that page) you are required to identify an ethical challenge faced by marketers.
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