UO Marketing Medical Beauty Equipment Blue Oceanic Strategy Report
ANSWER
1. Quality Assurance:
- There is a concern about the quality of medical beauty equipment on the market.
- The lack of consistent quality standards makes it difficult for consumers to choose reliable products.
2. Pricing and Market Regulation:
- The medical beauty market is growing, but there are issues with pricing, including excessive marketing and channel manipulation.
- The government has taken steps to regulate and manage the industry, introducing laws and regulations for pricing standards.
- Discount measures have been implemented to attract consumers.
3. Privacy Protection:
- Privacy protection for buyers is lacking in the packaging of medical beauty products.
- There is a need to upgrade product packaging to enhance privacy for consumers.
4. Consumer Privacy:
- The medical beauty industry has faced issues with illegal organizations, illegal practices, and black intermediaries, which harm consumers’ rights and interests.
- Formal industry staff now provide online and offline services to consumers, including an online consultation platform.
- The platform offers services like online questioning, expert consultation, and service displays to provide consumers with core services.
- Free repairs for sold medical beauty products are provided to build consumer confidence.
Overall, the goal is to improve the medical beauty industry by ensuring quality, regulating pricing, enhancing consumer privacy, and offering better after-sales services to protect consumers’ interests and provide them with a more satisfying experience.
QUESTION
Description
The product I draw is medical beauty
The original intention of these pictures is that people are increasingly pursuing beauty in order to meet people’s needs. A large number of medical cosmetic equipment appears on the market. But the quality is not good or bad. Makes it difficult for consumers to choose. In this regard, we think about how to better attract consumers to buy products.
Medical beauty equipment
Marketing (price) Before:
With the increase of the level of “consumer consumption”, the market of medical cosmetology has gradually been explored. The medical beauty market is becoming more and more popular, especially every year
Light people, but the high medical project has allowed many young people to bear huge pressure for many years, which has affected other people’s quality of life. ? And medical equipment
The price of equipment is not uniform. Without government supervision, there are problems such as excessive marketing and channel kidnapping.
After:
The government has strengthened management and supervision. The introduction of laws and regulations on the price standards of medical and aesthetic industry equipment has enabled consumers to understand the correct information of the medical and aesthetic industry and avoid being cheated by non-defective merchant products. In addition, a series of discount measures are implemented for medical beauty products to attract consumers to purchase.
Confidentiality
Before:
The brand of medical beauty products is complicated. The packaging of the product has no privacy protection for the buyer.
After:
Upgrade the packaging of medical beauty products, so that the products are better placed in the packaging, to prevent people from seeing what products they buy.
Protected consumer privacy
After-sales service (consumer service) Before
Due to the low threshold and relatively chaotic phenomenon in the medical beauty industry, there are many illegal organizations, illegal medical practices, and black intermediaries. Vicious incidents that harm consumers’ rights and interests still occur from time to time.
After
The formal medical and aesthetic industry staffs provide online and offline services to consumers. Establish an online consultation platform suitable for consumers’ habits. The main functions include online questioning, expert consultation, service display, etc. The purpose is to provide consumers with core services. Provide free repairs for the sold medical beauty products, so consumers can buy with confidence.
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