ANSWER

Sure, I can help you with two of the questions. Let’s start with the first one:

1) Marriott’s Innovation Lab

Marriott’s use of crowdsourcing for new product development appears to be quite effective. Crowdsourcing involves obtaining input, ideas, and solutions from a large and diverse group of people, typically through an online platform. In the case of Marriott, they have established an Innovation Lab where they engage with a global community of innovators and entrepreneurs to gather ideas and solutions for improving their services and products.

Effectiveness Factors:

• Diverse Ideas: Crowdsourcing allows Marriott to tap into a wide range of ideas and perspectives that they might not have considered internally. This diversity can lead to innovative and creative solutions.
• Cost-Effective: Crowdsourcing can be a cost-effective way to generate ideas and solutions compared to traditional research and development methods.
• Faster Innovation: By leveraging the collective intelligence of a global community, Marriott can accelerate the innovation process and respond quickly to changing market trends and customer preferences.
• Engagement and Loyalty: Crowdsourcing fosters engagement with customers and potential customers who are enthusiastic about contributing to the brand’s growth. It can also build brand loyalty among participants.

However, it’s important to note that while crowdsourcing has its advantages, it also has its challenges. Marriott should carefully curate and evaluate the ideas and solutions obtained through crowdsourcing to ensure they align with their brand identity and customer expectations.

For the second question:

2) Branding Las Vegas – “What happens in Vegas, Stays in Vegas”

The “What happens in Vegas, Stays in Vegas” branding campaign has been both successful and criticized over the years.

Successes:

• Memorability: The slogan is incredibly memorable and has become iconic. It immediately conjures up images of Las Vegas as a place where people can let loose and have fun.
• Consistency: The campaign has been consistent over the years, reinforcing the idea that Las Vegas is a city where visitors can indulge without judgment.
• Tourism Boost: It has contributed significantly to boosting tourism in Las Vegas. The slogan positions the city as a destination where people can engage in activities they might not do elsewhere.
• Adaptability: The slogan can be adapted for various marketing purposes and sub-brands within Las Vegas.

Criticism:

• Negative Image: While the slogan promotes excitement and freedom, it also has the potential to perpetuate negative stereotypes about Las Vegas, such as excessive drinking and gambling.
• Overused: Some argue that the campaign has become overused and may need refreshing to maintain its effectiveness.
• Limited Appeal: The campaign may not appeal to all demographics, potentially excluding more family-oriented or culturally focused tourists.
• Competitive Pressure: Other destinations have also adopted similar campaigns, diluting the uniqueness of Las Vegas’ message.

To assess the current effectiveness and criticisms of the campaign, it’s recommended to review more recent sources and industry reports as the success and impact of branding campaigns can evolve over time.

Question Description