Case 1 – Carousell:

Q1: What is this case about? Provide a summary. This case revolves around Carousell, a Singaporean online marketplace platform. Carousell’s primary focus is on buying and selling secondhand goods, and it has gained popularity in several countries across Asia. The case likely discusses various aspects of Carousell’s business model, challenges, and strategies.

Q2: What are the main issues in this case? Briefly elaborate on each one. The main issues in the Carousell case could include:

a) Market Competition: Carousell faces stiff competition from other online marketplace platforms, both regionally and globally. It may need to address strategies for staying competitive in the marketplace.

b) Monetization: Generating revenue while maintaining a user-friendly experience can be a challenge for online marketplaces. The case may explore how Carousell balances profitability with user satisfaction.

c) Trust and Security: Ensuring the safety and trustworthiness of transactions on the platform is crucial. Any issues related to fraud or security breaches could be discussed.

d) Expansion and Growth: Carousell may have ambitions for further expansion, either geographically or by diversifying its services. The case might delve into the challenges and opportunities associated with growth.

Case 2 – YouTube for Brands:

Q3: What is this case about? Provide a summary. This case likely focuses on how brands utilize YouTube, the popular video-sharing platform, as part of their marketing and branding strategies. It may discuss best practices, success stories, and the challenges brands face in leveraging YouTube effectively.

Q4: What makes brands successful on YouTube? Success for brands on YouTube typically involves the following elements:

a) Content Strategy: Brands need to create engaging and relevant content that resonates with their target audience. This includes understanding the type of content that performs well on YouTube and tailoring it to their brand message.

b) Audience Engagement: Building a community of loyal subscribers and viewers is essential. Responding to comments, fostering interaction, and maintaining a consistent presence on the platform help brands connect with their audience.

c) SEO and Discoverability: Brands must optimize their videos for search engines and YouTube’s algorithm. This involves using relevant keywords, catchy titles, and engaging thumbnails to increase visibility.

d) Authenticity: Authenticity and transparency are crucial on YouTube. Brands that come across as genuine and relatable tend to build trust with their audience.

e) Analytics and Data: Brands should use YouTube analytics to track performance, identify trends, and make data-driven decisions to improve their content and strategy.

f) Collaboration and Partnerships: Collaborating with popular YouTubers or influencers can expand a brand’s reach and credibility.

This case may delve into specific examples of brands that have excelled on YouTube and offer insights into the strategies they employed to achieve success on the platform.

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