Question Description
Min 250 words
Proposal Rubric
Objectives: Using a model, to write a hypothetical proposal email answering a call for proposals from a major client.
Instructions:
- Situation: Imagine that your company has received a call for proposals from a major client. You want to make sure that your company gets to handle the job. (See typical scenarios below.)
- What product or service would you offer?
- What price would you set?
- How would you get the reader s attention?
- How would you build interest and desire?
- What action do you want the reader to take?
Make sure to include all parts of the email in your document (From:, To:, CC:, Date:, Subject: Salutation, Body, Signature Block with Complimentary Closing).
Minor Writing Assignment Grading Sheet
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Meets or Exceeds Expectations |
Somewhat or Minimally Meets Expectations |
Does Not Meet Expectations |
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Was the assignment turned in on time? |
20 points Student turned in the assignment on time. |
14 points Student turned in the assignment late with permission. [Note that some instructors do not allow late work; therefore, this category may not be valid for your class.] |
0 points Student did not turn in the assignment or turned in the assignment late in a class that does not accept late work. |
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Was the assignment fully complete upon submission? |
30 points Student completed the entire assignment. |
21 points Student only partially completed the assignment. |
0 points Student did not complete the assignment. |
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Does the work submitted show that the student has mastered the material? |
50 points Student work shows mastery or strong attempt at submission of correct work. |
35 points Student work shows moderate attempt at submission of correct work, though there are many errors. |
0 points Student work does not show that an attempt was made to complete the assignment as given. |
Typical Scenarios for the Proposal
- Imagine that a nonprofit organization focused on a particular issue wants an expert consultant to write a handbook or guide for its membership. This document will present information on the issue in a way that the members can understand.
- Imagine that a company has some sort of problem or wants to make some sort of improvement. It sends out a request for proposals; you receive one and respond with a proposal. You offer to come in, investigate, interview, make recommendations and present it all in the form of a report.
- Some organization wants a seminar in your expertise. You write a proposal to give the seminar included in the package deal is a guide or handbook that the people attending the seminar will receive.
- You want to write a business prospectus for the kind of business you intend to start up. Imagine that you want a top-quality prospectus and don’t have the time or expertise to prepare one; therefore, you send out request for proposals to professional consultants. You change hats and pretend you are Business Startup Consultants, Inc., and send your other self a proposal to do the job. Your proposal accepted, you (as Business Startup Consultants, Inc.) write the prospectus.
- Some agency has just started using a fancy desktop-publishing system, but the documentation is giving people fits. You receive a request for proposals from this agency to write some sort of simplified guide or startup guide.
Here is an example from a student who does really good work.
To: sandra.smith@gmail.com
Cc:
Subject: O Malley s Irish Pub Bar Expansion Project Estimate
Dear Ms. Smith,
Thank you for the opportunity to bid on your upcoming bar expansion project. Base on your
requirements for a mobile, wooden, L-shaped, bar with a long section measuring 8 (W) X
2 -6 (D) X 3 -5 (H) and a short section measuring 3 (W) X 2 -6 (D) X 3 -5 (H), we are
submitting the following proposal:
Materials needed
Labor
Total Cost (materials + labor+ NC sales tax) : $2492.52
At Morgan s Custom Carpentry, we employ carpentry apprentices, supervised by a Master
Carpenter with over 25 years of custom carpentry experience. This allows our company to
provide lower labor costs while developing and educating the next generation of custom
carpenters. All of our custom work is guaranteed to meet your specifications and needs. We
support local small/family run businesses by purchasing all of our raw materials locally. We are
fully bonded and insured and maintain an A+ rating with the Better Business Bureau. You can
check out more examples of our past projects on our Facebook page or at out web site
(www.morganwoodworks.com).
Ms. Smith, we look forward to working with you on your upcoming bar expansion project. Please
contact us any time from 8 a.m. to 4 p.m., Monday through Friday, at 336-555-5555 to discuss
your timeline and any other questions or concerns that you may have.
Thank you for your time and consideration,
Jon Morgan
PS. This is actually for my son who is in a community college so it needs to be simple. Nothing fancy. The example above is from a student but an adult and very intelligent. I really just sent it to you for an example of the format. Email format. My son used a homework help and the tutor plagiarized it and he got a 0. The instructor said he could resubmit so please simple and absolutely no plagarism.
Owner Morgan s Custom Carpentry, LLC
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