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Summary of Selected Employer: Q1 Overview of Amazon.


Summary of Selected Employer: Q1 Overview of Amazon.

Amazon is primarily an e-commerce corporation that offers a diverse range of items and services via its online platform, such as retail goods, digital content and services, cloud computing (AWS), and consumer devices (Kindle, Echo).
Amazon’s main source of revenue is online retail sales, followed by Amazon Web Services (AWS), which offers cloud computing services.
Competitors: Amazon competes with a variety of companies depending on the sector, including Walmart in retail, Microsoft and Google in cloud computing, and Apple and Google in consumer electronics.
Market Position: Amazon dominates the e-commerce and cloud computing businesses. It is regarded as an established corporation with a strong market presence and impact.
Amazon’s vision/mission statement is: “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Strategies For Success:

To be successful, Amazon must continue to innovate in customer experience, logistics, and technology.
Activities for Staying Relevant: Invest in emerging technologies (AI, machine learning), grow globally, improve delivery logistics (e.g., drone delivery), and strengthen sustainability initiatives.
Q2: Aligning Skills with Amazon’s Direction

Summary of strengths and skills:

I have extensive experience in digital marketing and e-commerce techniques, including SEO, SEM, and content marketing.
Experience with data analysis and customer insights is critical for improving the customer experience and generating sales growth.
Skills in project management and cross-functional teamwork are required for carrying out large-scale initiatives.
I can help Amazon improve its online exposure and customer engagement by implementing strategic digital marketing campaigns and leveraging data-driven insights.

Value Creation Skills: Expertise in digital marketing tools (Google Analytics, SEO tools), good analytical abilities, and a thorough awareness of customer behavior in online environments.

Why Hire Me: I contribute a strategic attitude to driving growth and innovation, as well as technical competence in digital marketing. My ability to transform data into actionable insights is consistent with Amazon’s emphasis on customer centricity and continual development.




Your Skills … Their Business Need

Identify one employer in your area that you could see yourself working for. This should be a new employer that you haven’t worked for in the past nor are you currently working for.

Write a brief summary overview of your selected employer.

Questions to answer in your first response:


· What does the company produce? Or what service/services do they provide? What is the main source of their revenue?

· Who are their competitors? Is your selected company leading in their target market? Are they considered established or new?

· What does their vision / mission statement include?

· What do you think that employer needs to do in order to be successful or remain successful?

· What are some activities that they should be doing to stay relevant or to become more relevant within their target market?

Q2 In your second post, write a brief summary of your strengths and skills and explain how they align with the company’s direction.

· What business need do you solve? How do you solve it?

· What skills do you have or need to have to be of value?

· Why should they hire you?

The following books are required for this course:

A book cover with a planet  Description automatically generated Organizational Behavior: Emerging Knowledge. Global Reality


Steven McShane and Mary Von Glinow



Due Tuesday 18th by 6PM New York Time / 3 pages

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