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Seneca College Business Marketing Question

Seneca College Business Marketing Question


(a) Design a Recruitment/Prospecting Plan:

The recruitment/prospecting plan is crucial to successfully sell the value of yourself to organizations and secure commitments for conversations about potential career opportunities. Here’s a step-by-step plan along with reasons why the prospects are a good fit:

  1. Identify Target Organizations:
    • Research and list organizations that align with your career goals, values, and expertise.
    • Choose companies known for their industry reputation, growth potential, or alignment with your skills and interests.
  2. Segment Prospects:
    • Categorize prospects into primary, secondary, and tertiary tiers based on their relevance and potential fit.
  3. Craft a Value Proposition:
    • Develop a compelling value proposition highlighting your skills, achievements, and what you can bring to the organization.
    • Emphasize how your background aligns with their needs and objectives.
  4. Personalize Outreach:
    • Tailor your messaging for each prospect, showcasing your understanding of their specific challenges and goals.
  5. Leverage Connections:
    • Utilize your existing network and connections to gain warm introductions or referrals to decision-makers in these organizations.
  6. Research Prospect Decision-Makers:
    • Identify key decision-makers in each organization.
    • Gather information on their professional backgrounds, interests, and recent developments related to their roles.
  7. Build a Contact Database:
    • Populate an Excel or Google Sheets document with prospect details, including names, titles, contact information, and any relevant notes.

(b) Prepare a Strategy and Schedule the Calls:

Create a strategy for approaching and scheduling calls with prospects:

  1. Initial Outreach:
    • Send personalized emails or LinkedIn messages to introduce yourself and your intent.
    • Mention the value you can bring to their organization and request a brief conversation.
  2. Follow-up:
    • Follow up with a series of emails or messages, emphasizing your enthusiasm and persistence.
  3. Schedule Calls:
    • Once you receive positive responses or indications of interest, schedule calls or meetings at convenient times for both parties.
    • Use scheduling tools like Calendly to streamline this process.

(c) Prepare Research, Populate, and Manage Excel/Google Sheets:

  1. Research Notes:
    • Continuously update your research on prospects, noting any recent developments or changes in their organizations.
  2. Communication Tracking:
    • Maintain a record of all interactions, including dates, conversation summaries, and next steps.
  3. Follow-up Reminders:
    • Set reminders for follow-up activities and maintain a detailed log of your progress.

(d) Prepare a Packet of Materials:

  1. Resume and Cover Letter:
    • Customize your resume and cover letter to align with each prospect’s needs and job openings.
  2. Portfolio or Work Samples:
    • Include relevant work samples or a portfolio showcasing your skills and accomplishments.
  3. References:
    • Prepare a list of references who can vouch for your abilities and character.
  4. Case Studies or Success Stories:
    • Highlight specific achievements or projects that demonstrate your value.

(e) Execute with a Timeline:

  1. Outreach Phase:
    • Begin outreach by sending initial messages or emails to prospects within the first week.
    • Follow up consistently over the next 2-3 weeks.
  2. Scheduling Calls:
    • Aim to schedule calls or meetings with interested prospects within the first month.
  3. Follow-up and Nurturing:
    • Continue to nurture relationships and follow up as needed over the next few months.
    • Adjust your timeline and strategy based on prospect responses.
  4. Ongoing Management:
    • Regularly update your prospect database, notes, and follow-up reminders.
  5. Evaluation and Iteration:
    • Evaluate your progress and adjust your strategy as necessary based on response rates and feedback.

By following this comprehensive plan, you can effectively sell your value to organizations and secure commitments for meaningful conversations about potential career opportunities.

Seneca College Business Marketing Question





An opportunity was given to recruit yourself to organizations. The goal of this exercise is to gain real-world experience by applying the sales process to a selling activity. The goal to sell the value of me and get a commitment from organizations (businesses) to have a conversation with me about a potential career. This activity also provides me with an opportunity to network and set up future potential career opportunities. I may gain helpful insights on negotiating and interacting with others, which will help me in any career path I choose. For this project, answer the following questions:

(a) design a recruitment/prospecting plan including why the prospects are a good fit for the competition,

(b) prepare a strategy and schedule the calls,

(c) prepare research, populate and manage excel or google sheets;

(d) prepare a packet of materials to send to prospects, and

(e) execute , a timeline on how execution will take place should be provided. Reference(Templates) can be made from HubSpot or Rain Group to design the recruitment/ prospecting plan and also it can be used to prepare the strategy and schedule calls and other questions asked. Kindly Note: Please I will appreciate professional answers for each question not explanations only (I want answer and explanation). Thank you

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