SCS-100-Q7032 SNHU Advertisements from a Social Science Perspective Analyzing
ANSWER
Part One: Advertisement Analysis
In this section, I will analyze the four advertisements you selected earlier in the course using social science approaches.
- Determine how individuals and groups are represented in the advertisements:
- Hyundai “Smaht Pahk”: This ad features various individuals and groups using Hyundai’s remote parking feature. It portrays individuals as tech-savvy and modern, suggesting that those who embrace new technology are trendsetters.
- Toyota “Big Game Commercial”: The ad features Cobie Smulders driving a Toyota Highlander while picking up various individuals, including bank robbers. It represents individuals as everyday heroes, emphasizing the idea that owning a Toyota can make you feel like a superhero.
- Jeep “Groundhog Day”: Bill Murray relives Groundhog Day in a Jeep. The ad represents individuals as adventurous and carefree, suggesting that owning a Jeep can bring joy and spontaneity to your life.
- Audi “Let It Go” featuring Maisie Williams: This ad features Maisie Williams singing “Let It Go” while driving an Audi e-tron. It represents individuals as environmentally conscious and advocates for electric vehicles.
- What audiences are the advertisements trying to reach?
- Hyundai targets tech-savvy consumers who value convenience and modernity.
- Toyota aims to reach families and individuals who seek adventure and reliability.
- Jeep targets individuals who crave adventure and a sense of freedom.
- Audi targets environmentally conscious consumers looking for luxury electric vehicles.
- What unspoken or underlying messages do you think the ads might be sending?
- Hyundai suggests that using their technology makes you part of an exclusive and innovative group.
- Toyota implies that owning their vehicles can empower individuals to take on challenges.
- Jeep conveys the idea that their vehicles can help you break the monotony of everyday life.
- Audi promotes the idea that choosing electric cars is a responsible and empowering choice.
- Identify stereotyped group behavior in the advertisements:
- Hyundai does not rely on stereotypes but rather portrays individuals as adaptable to new technology.
- Toyota challenges stereotypes by depicting Cobie Smulders as a capable and resourceful driver.
- Jeep avoids stereotypes and focuses on individualism and adventure.
- Audi breaks the stereotype that electric cars are dull by featuring a lively performance by Maisie Williams.
- What are the advertisements saying about the behavior of the groups represented in them?
- Hyundai suggests that people who use their technology are part of a forward-thinking group.
- Toyota emphasizes that their vehicles enable individuals to take on challenging situations.
- Jeep highlights the idea that Jeep owners live life to the fullest.
- Audi promotes the environmentally responsible behavior of choosing electric cars.
- What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
- The advertisements imply that consumers who align with the portrayed behaviors will find value in these products. Hyundai, Toyota, Jeep, and Audi are all selling not just cars but a lifestyle and identity associated with their brand.
- Discuss how ethical issues in the social sciences impact advertising:
- Advertisements can confirm biases and rely on stereotypes, perpetuating social norms and expectations.
- Some ads support social change by promoting eco-friendly products like electric vehicles.
- Companies should be cautious about taking sides in social or political movements, as it can alienate potential customers.
Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
- Inclusivity and lack of bias in advertising promote social harmony, appeal to a broader customer base, and reflect the values of a diverse society. It also avoids reinforcing harmful stereotypes and discrimination.
Part Two: Social Science Questions
Based on the analysis of the advertisements, I propose the following social science research question:
How do advertisements shape consumer identities and behaviors, and how do these identities and behaviors intersect with broader cultural and societal norms?
To develop this research question using social science perspectives, I considered the impact of advertising on individual and group behavior, as well as its influence on cultural representation. Additionally, I drew upon concepts from sociology, psychology, and cultural studies to explore the relationship between consumer identity, advertising, and societal norms.
One major development in the social sciences that influenced this research question is the rise of consumer culture studies. This interdisciplinary field examines how consumer identities are constructed, influenced by advertising and media, and how they, in turn, impact broader societal dynamics.
The changing landscape of advertising, influenced by digital media and social movements, has also shaped this research question. Understanding the role of advertising in shaping consumer identities has become increasingly important in a world where brand loyalty and consumer choices are closely tied to personal and cultural values.
Part Three: Reflection
- How your assumptions, beliefs, and/or values influenced the way you analyzed your advertisements:
- My personal beliefs about the importance of environmental sustainability influenced my analysis of the Audi advertisement. I paid special attention to how the ad promoted eco-friendly choices.
- My assumptions about adventure and freedom influenced my interpretation of the Jeep advertisement. I associated the Jeep with a sense of liberation.
- How social science perspectives or approaches could be used to process information:
- Analyzing ads from a political science perspective can help understand a company’s stance on social and political issues through their messaging and associations.
- Sociological perspectives can be used to examine how advertisements reflect and influence cultural norms and values, as well as how they construct social identities.
- How looking at the world from social science perspectives may impact your personal life:
- Social science skills can help me critically evaluate the information I encounter in daily life, including media, advertising, and news. This can lead to more informed decision-making and a deeper understanding of societal influences.
- How examining issues from social science perspectives may affect your community relationships:
- Applying social science perspectives can facilitate more constructive discussions within my community. It can help people understand the societal forces at play in various issues and promote empathy and open dialogue.
- How being more informed about the social sciences may help you understand global contemporary issues:
- Understanding social science perspectives can provide valuable insights into global challenges such as inequality, climate change, and political conflicts. It allows for a more comprehensive understanding of the underlying factors contributing to these issues and potential solutions.
QUESTION
Description
Overview
Advertisements can tell you a lot more than just what products to buy. If you analyze them using social science questions and approaches, they can also tell you a lot about individuals, groups, cultural identity, and a society. Biases, beliefs, and values of the companies selling the products and the people they are marketed to can also be found. Sometimes these reflections can be positive, sometimes negative. Using social science approaches can help you analyze the ads you see and make sense of the large amounts of information you are presented with every day.
Directions
Complete this project by addressing the criteria below. You will work on parts of the project in each module and receive instructor feedback. Your final submission will be revisions of the work you do throughout the course. Be sure to incorporate instructor feedback from each assignment along the way. Read these guidelines and rubric criteria closely, and reach out to your instructor if you have any questions.
Part One: Advertisement Analysis
In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.
Determine how individuals and groups are represented in the advertisements.
What audiences are the advertisements trying to reach?
What unspoken or underlying messages do you think the ads might be sending?
Identify stereotyped group behavior in the advertisements.
What are the advertisements saying about the behavior of the groups represented in them?
What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
Determine how different cultures are represented in the advertisements.
How do the ads represent culture? Are any stereotypes being used?
What unspoken or underlying messages do you think the ads might be sending about culture?
Discuss how ethical issues in the social sciences impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:
Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
Part Two: Social Science Questions
The answers that come from an analysis can often lead to more questions. In this section, you will use the information you found from your advertisement analyses to ask a broader social science question. You do not need to answer the question, but you do need to talk about how you might study your advertisements using the skills and knowledge you’ve gained in this course.
Propose a finalized social science research question based on your analysis of the advertisements you chose.
Think beyond the minor details from your analysis and consider what the ads say about individuals, groups, institutions, or society.
What is the meaning or significance of the ads? For example, you might be interested in ethical issues related to advertising. You might want to explore how current events influence the content of ads. Or maybe you would like to ask how common themes in ads could impact an audience’s self-concept.
Discuss how you used a social science perspective to develop your research question.
Explain how you used social science concepts, perspectives, or approaches to write your research question.
Explain one major development in the social sciences that may have influenced your research question.
The major development could include an important event, a discovery, the rejection of an old theory, acceptance of a new theory, or a change in culture that affected the field.
How might these changes in thinking and research have affected the conclusions drawn about your advertisements and the questions asked about them?
Part Three: Reflection
In this section, you will reflect on your experience using social science perspectives to analyze advertisements and ask research questions. You will consider how your personal beliefs, assumptions, and values influenced the question you developed, and explain why knowledge of the social sciences is important to understanding yourself, other people, and the world around you.
Describe how your assumptions, beliefs, and/or values influenced the way you analyzed your advertisements.
Consider how your perceptions of the social world may have influenced the way you viewed your advertisements. Did it/they cause you to make assumptions about the people in the ads? Did you focus on certain advertisements, or parts of advertisements as a result? How might someone with a different set of beliefs view your advertisements?
Discuss how social science perspectives or approaches could be used to process information.
Focus on the social science perspectives or approaches you feel would be the most beneficial for analyzing the information you are presented with every day.
For example, would analyzing ads on social media from the political science perspective help you better understand a company’s political stance on issues? What perspective would help you determine if there was a possible link between the length of a commercial and its intended audience? Would examining an ad targeted at caregivers from a sociological perspective help you understand the meaning of family in various cultures?
Explain how looking at the world from social science perspectives may impact your personal life.
How might using social science skills help you process and understand the information you use in your life?
Explain how examining issues from social science perspectives may affect your community relationships.
Think about challenges or opportunities in your community. How might applying social science perspectives to those issues benefit your community?
Discuss how being more informed about the social sciences may help you understand global contemporary issues.
Consider how understanding the ways social scientists examine human behaviors could influence the way you approach global challenges and questions.
Hyundai: Smaht Pahk – Super Bowl 2020 • Ads of the World™ | Part of The Clio Network
Jeep: Groundhog Day – Bill Murray • Ads of the World™ | Part of The Clio Network
Audi: Let It Go featuring Maisie Williams • Ads of the World™ | Part of The Clio Network
Fill in the order form and submit all your files, including instructions, rubrics, and other information given to you by your instructor.
Once you complete filling the forms, complete your payment. We will get the order and assign it to a writer.
When your order is completed, it’s assigned to an editor for approval. The editor approves the order.
Once approved, we will upload the order to your account for you to download. You can rate your writer or give your customer review.
