Rutgers University Porsche Marketing Strategy Making Presentation
ANSWER
Slide 1: Title
- Title: “Chinese New Energy Car Industry Analysis & Porsche’s Marketing Strategy”
- Subtitle: “Driving Success in China’s Evolving Automotive Market”
Slide 2: Introduction
- Briefly introduce the topic and its significance.
- State the objectives of the presentation.
Slide 3: Chinese New Energy Car Industry Overview
- Provide an overview of the Chinese new energy car industry.
- Include statistics on market size, growth trends, and government policies promoting electric vehicles (EVs).
Slide 4: Competition Echelon
- Analyze the competition echelon in the Chinese new energy car industry.
- Identify key players, including both domestic and international competitors.
Slide 5: Enterprise Layout
- Discuss how companies are positioning themselves in the Chinese market.
- Mention key strategies such as production facilities, partnerships, and investments.
Slide 6: Market Concentration
- Examine market concentration in the Chinese new energy car industry.
- Discuss whether it’s an oligopoly, fragmented, or monopolistic market.
Slide 7: Sales Ranking
- Present sales ranking data for new energy vehicles in China.
- Highlight the top performers and their market shares.
Slide 8: Porsche’s Position in the Chinese Market
- Provide an overview of Porsche’s current presence in China.
- Include data on Porsche’s sales figures and market share.
Slide 9: Porsche’s Marketing Tactics in China
- Analyze Porsche’s current marketing tactics in China.
- Discuss their branding, advertising, and customer engagement strategies.
Slide 10: Localized Marketing Ideas for Porsche
- Present suggestions for Porsche to better serve the Chinese market.
- Include strategies for adapting their products and marketing efforts.
Slide 11: Conclusion
- Summarize the key findings from the analysis.
- Reiterate the recommendations for Porsche.
Slide 12: Q&A
- Open the floor for questions and discussion.
For up-to-date data and localized marketing ideas, it’s recommended to consult recent market reports, consumer surveys, and conduct primary research in the Chinese market. Additionally, consider working with a professional who specializes in market analysis and localization strategies for a more comprehensive and tailored approach.
QUESTION
Description
1. Examine the delivery volume of competing cars, and the local new energy vehicle sector is thriving. Investigate and study the Chinese new energy car industry’s rivalry pattern in terms of competition echelon, enterprise layout, market concentration, sales ranking, and so on, and give suggestions for Porsche.
2. Examine Porsche’s marketing tactics and provide localized marketing ideas to better serve the Chinese market.
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