Welcome to Assignments Writing

Your Trusted Partner in Term Paper Writing

At Assignments Writing, we’re a team of passionate educators and skilled writers committed to supporting students in their academic journey.

RU Marketing The Accelerator Crisis at Toyota Discussion

RU Marketing The Accelerator Crisis at Toyota Discussion


The Toyota accelerator crisis, also known as the “Toyota recall crisis,” occurred in the late 2000s and early 2010s and was primarily driven by several key factors:

  1. Quality Control Issues: One of the main drivers of the crisis was a series of quality control issues related to unintended acceleration in some Toyota models. These issues resulted in accidents, injuries, and even fatalities. The problem was linked to faulty floor mats and sticky accelerator pedals.
  2. Rapid Growth: Toyota had experienced rapid growth in the preceding years, becoming the world’s largest automaker. This growth led to challenges in maintaining quality control and communication within the organization.
  3. Complex Supply Chain: Toyota’s complex global supply chain made it challenging to identify and rectify problems quickly. The recall process was further complicated by the need to coordinate with suppliers worldwide.
  4. Regulatory and Media Scrutiny: As the crisis unfolded, regulatory agencies and the media closely scrutinized Toyota’s actions. This increased the pressure on the company to respond effectively.
  5. Reputation Damage: Toyota had built a reputation for reliability and safety over decades. The accelerator crisis posed a significant threat to this reputation.

As for Toyota’s initial crisis response:

Toyota’s first response to the accelerator crisis was somewhat slow and initially inadequate. The company faced criticism for not acknowledging the severity of the issue promptly. Some key elements of their initial response included:

  1. Limited Acknowledgment: Toyota initially downplayed the issue, attributing it to floor mats and driver error rather than acknowledging any systemic problems with their vehicles.
  2. Recalls: Toyota did announce recalls for affected vehicles, but the scale and speed of these recalls were criticized as insufficient.
  3. Communication: The company struggled with effective communication, both internally and externally, which led to confusion and mistrust among the public, regulators, and the media.
  4. Leadership Response: Toyota’s top executives, including then-President Akio Toyoda, were criticized for their delayed public responses to the crisis, which further damaged the company’s image.
  5. Legal and Regulatory Actions: Toyota faced a series of lawsuits and investigations from regulatory bodies, adding to the complexity of the crisis.

It’s important to note that Toyota eventually took more substantial actions to address the crisis, including expanding recalls, implementing changes in quality control and manufacturing processes, and improving communication. Over time, these efforts helped the company regain some of the trust it had lost during the crisis.

For a more detailed and up-to-date analysis, I recommend referring to the specific brand crisis management article you mentioned in your question.

RU Marketing The Accelerator Crisis at Toyota Discussion

Question Description

I’m working on a marketing case study and need the explanation and answer to help me learn.


Question: What were the drivers of Toyota’s accelerator crisis? Why was Toyota facing a recall crisis? Please use the brand crisis management article that is attached here in determining what Toyota’s first crisis response was.

Place Your Order Here

Our Service Charter

1. Professional & Expert Writers: We only hire the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of master’s and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. We are known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: We have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.

Format & Features

Our Advantages

How It Works

1. Fill Order Form
2. Make payment
3. Writing process
4. Download paper

Fill in the order form and submit all your files, including instructions, rubrics, and other information given to you by your instructor.

Once you complete filling the forms, complete your payment. We will get the order and assign it to a writer.

When your order is completed, it’s assigned to an editor for approval. The editor approves the order.

Once approved, we will upload the order to your account for you to download.  You can rate your writer or give your customer review.

What Clients Said


I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Mercy M

I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Jane L

I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Rayan M


We are a freelance academic writing company geared towards provision of high quality academic papers to students worldwide.

Open chat
Scan the code
Can we help you?