MRKT 331 UMGC Marketing Plan iPhone Apple Inc Presentation
ANSWER
Title Slide:
- Title of the Presentation
- Company Logo
- Presenter’s Name and Affiliation
Company and Product Overview:
- Brief introduction to your company and its history
- Overview of the product or service you’re presenting
- Key features and benefits of the product
Mission and Vision Statement:
- Company’s mission statement (what you do)
- Company’s vision statement (where you want to go)
- How your product aligns with these statements
SWOT Chart:
- Strengths: Internal advantages your company has
- Weaknesses: Internal challenges your company faces
- Opportunities: External factors your company can leverage
- Threats: External challenges your company must address
Segmentation – Target Market:
- Identification of different market segments
- Selection of the primary target market
- Explanation of why this market was chosen
Marketing Strategy:
- Overview of the overall marketing strategy
- Explanation of the marketing mix (Product, Price, Place, Promotion)
- How you plan to position your product in the market
Marketing Research Ideas:
- Suggestions for market research activities
- Methods for gathering customer feedback and insights
- How this research will help improve your marketing strategy
KPI (Key Performance Indicators):
- Explanation of the specific metrics you will use to measure success
- Examples of KPIs (e.g., sales growth, customer acquisition cost, customer retention rate)
- How these KPIs align with your marketing goals
References:
- Cite any sources or references used in your presentation
- Ensure that you give credit to any data or information obtained from external sources
Once you have these outlined points, you can create your PowerPoint presentation and use them as a guide for your 3-4-minute video presentation.
QUESTION
Description
you will be providing a video of the PowerPoint presentation attach, product summary, and next steps. Presentations will include:
Be sure to provide just a SUMMARY of each section to stay within a 3–4-minute video timeframe.
- Title Slide
- Company and Product Overview
- Mission and Vision Statement
- SWOT Chart
- Segmentation – Target Market
- Marketing Strategy
- Marketing Research Ideas
- KPI (NEW section added for this discussion)
- References
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