MKT 305 Week 5 Whos Picking up The Puffed Rice Discussion
ANSWER
Response to Ramsey:
Ramsey, I completely agree with your enthusiasm for Pinterest! It’s indeed a treasure trove of inspiration and ideas. Your diverse board collection, ranging from food and home decor to workouts, showcases the versatility of the platform in catering to various microcultures. The workout boards are a prime example of how Pinterest enables marketers to target specific microcultures. Companies like Nike, as you mentioned, could capitalize on this opportunity by customizing their marketing messages or even launching personalized ad campaigns aimed at fitness enthusiasts like you. They can use your workout pins as a basis for suggesting products, workout plans, or nutrition guides, effectively reaching a highly receptive audience.
Response to Flowers:
Flowers, your experience with Pinterest’s fashion microculture highlights the platform’s strength in serving niche interests. The street microculture you mentioned, encompassing fashion, music, and sport, is a perfect example of how Pinterest fosters communities of like-minded individuals. It’s not just a place to discover fashion trends; it’s a hub where users can curate and share their unique styles, fostering a sense of belonging within these microcultures.
You’ve touched on a crucial point regarding marketing on Pinterest. Companies that align their content with users’ search interests can truly thrive. It’s a win-win situation: consumers like you get access to tailored recommendations, while advertisers get a highly engaged audience. By displaying content that matches your preferences, companies can pique your interest and drive traffic to their websites, potentially leading to sales. Pinterest’s ability to facilitate such crafty and beneficial searches is indeed a boon for both consumers and marketers alike.
QUESTION
Description
“Consumer Behavior Blog Post –Can you spot any gorilla gurus or marshmallow mavens on Pinterest?” Please respond to the following:
- According to the textbook, a microculture is a group of people who share similar values and tastes that are subsumed within a larger culture. Go to Pinterest, and sign up for an account if you have not already done so (see “Pinterest 101” in the course shell for more details on creating an account). Look around the Website and observe the different microcultures that are represented, as well as the different consumer behavior activities taking place within the Website. This week, blog a response to the following question: How does Pinterest enable marketers to target different microcultures? Include specific examples that support your response. (Hint: See Chapter 9 in the textbook for more details.)
- Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.
RESPOND TO THESE POSTS:
Ramsey
RE: Week 5 Discussion
Overall Rating:
- 1
- 2
- 3
- 4
- 5
Your Rating:
Let me start by saying that I love Pinterest!! The fact that I can browse basically from A to Z of unlimited items in one place is amazing!! And that I can pin it to a board that I design for later reference- plus share it with friends- what is not to love?? Looking on a friend or family members page is a great way for gift ideas too. Pinterest is my go-to for recipe ideas.
My boards consist of several genres. I have several related to food, home decor, and animal-related things. Based on the pins or boards that I have that would easily place me in a microculture are the workout ones. A company could easily be able to market products or services to me based on the workout pins that I have. I’m surprised that Nike has not reached out and messaged me directly.
AND THIS POST:
Flowers
RE: Week 5 Discussion
Overall Rating:
- 1
- 2
- 3
- 4
- 5
Your Rating:
Wow Pinterest is a great go to if you are looking for fashion. This is where I search for my outfit ideas most of the time.
This is what is considered street microculture which consists of fashion, music and sport. Attracting people that embody the same type of style. Most of my Pinterest posts and pins are usually about vintage style fashion that I love. Pinterest allows a subculture of people to be able to search for the same styles and post and add their pins to share with others.
When marketing on Pinterest, companies and brands that cater to sharing content as it relates to my search. Often times advertisers have posts running through out the results of your search that warrants you to click on them because they match what you are looking for style, color, sizing etc’. I have clicked on selections before with a particular outfit that took me to a company website like modcloth.com or even tracychambersvintage.com. The microculture is geared towards my search.
Very crafty search and also convenient and beneficial to the consumer, while generating leads for product purchase.
Fill in the order form and submit all your files, including instructions, rubrics, and other information given to you by your instructor.
Once you complete filling the forms, complete your payment. We will get the order and assign it to a writer.
When your order is completed, it’s assigned to an editor for approval. The editor approves the order.
Once approved, we will upload the order to your account for you to download. You can rate your writer or give your customer review.
