MKT 301 Prince Sultan University Business Marketing PPT
ANSWER
Marketing Report
Title Page
- Title: Marketing Plan for [Product Name]
- Group Name
- Date
Table of Contents
- Executive Summary
- Brief overview of the imaginary product and the marketing plan.
- Introduction
- Introduction to the imaginary product and its purpose.
- Market Analysis
- Market research and analysis of consumer needs.
- Market trends and competition.
- Segmentation Strategy
- Description of target customer segments.
- Explanation of why these segments were chosen.
- Positioning Strategy
- How the product will be positioned in the market.
- Unique selling points and value proposition.
- Marketing Mix (4Ps)
- Product:
- Detailed description of the product.
- Features and benefits.
- Price:
- Pricing strategy and rationale.
- Pricing models (if applicable).
- Place:
- Distribution channels and strategy.
- Locations or platforms where the product will be available.
- Promotion:
- Marketing and advertising strategies.
- Promotional activities (online, offline, social media, etc.).
- Product:
- Marketing Budget
- Allocation of budget to different marketing activities.
- Implementation Plan
- Timeline for the marketing plan execution.
- Responsibilities and roles within the team.
- Evaluation and Metrics
- How success will be measured.
- Key performance indicators (KPIs).
- Metrics for tracking progress.
- Risks and Contingencies
- Potential challenges and risks.
- Contingency plans to mitigate these risks.
- Conclusion
- Recap of the marketing plan.
- Importance of the imaginary product in meeting consumer needs.
- References
- List of sources and references used.
PowerPoint Presentation
Slide 1: Title
- Title: Marketing Plan for [Product Name]
- Group Name
- Date
Slide 2: Executive Summary
- Brief overview of the imaginary product and the marketing plan.
Slide 3: Introduction
- Introduction to the imaginary product and its purpose.
Slide 4: Market Analysis
- Market research and analysis of consumer needs.
- Market trends and competition.
Slide 5: Segmentation Strategy
- Description of target customer segments.
- Explanation of why these segments were chosen.
Slide 6: Positioning Strategy
- How the product will be positioned in the market.
- Unique selling points and value proposition.
Slide 7: Marketing Mix (4Ps) – Product
- Detailed description of the product.
- Features and benefits.
Slide 8: Marketing Mix (4Ps) – Price
- Pricing strategy and rationale.
- Pricing models (if applicable).
Slide 9: Marketing Mix (4Ps) – Place
- Distribution channels and strategy.
- Locations or platforms where the product will be available.
Slide 10: Marketing Mix (4Ps) – Promotion
- Marketing and advertising strategies.
- Promotional activities (online, offline, social media, etc.).
Slide 11: Marketing Budget
- Allocation of budget to different marketing activities.
Slide 12: Implementation Plan
- Timeline for the marketing plan execution.
- Responsibilities and roles within the team.
Slide 13: Evaluation and Metrics
- How success will be measured.
- Key performance indicators (KPIs).
- Metrics for tracking progress.
Slide 14: Risks and Contingencies
- Potential challenges and risks.
- Contingency plans to mitigate these risks.
Slide 15: Conclusion
- Recap of the marketing plan.
- Importance of the imaginary product in meeting consumer needs.
Slide 16: Q&A
- Open for questions from the audience.
Slide 17: Contact Information
- Contact details for further inquiries.
Remember to use visuals, graphics, and charts in the PowerPoint presentation to make it engaging and easy to follow. Adapt the content and structure to your imaginary product and the specific details of your marketing plan. Good luck with your project!
QUESTION
Description
write a marketing report 7 to 10 pages (7-10 without the first page and references page) and a powerpoint presentation 15 to 17 pages long.
project guidelines are in the file below.
project :
Outline an unreal and imaginary product that could be used for meeting one or other consumer need. Prepare a Marketing Plan to effectively and efficiently market the product, and submit the plan in a Word format, which will be graded as your group project. As part of the Marketing Plan, you need to specify and explain in detail:
- The segmentation strategy/ies that you would adopt for marketing the product.
- How are you going to position it?
- Narrate the element of its Marketing Mix.
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