Miami Dade College Wk 6 Tesla Marketing Plan
ANSWER
1. Cover Page:
- Include a compelling title that represents your unique angle or marketing focus.
- List the names of individuals involved in the marketing planning process.
- Optionally, include relevant images or graphics.
2. Table of Contents:
- Create a comprehensive table of contents to help readers navigate your marketing plan.
3. Who We Are Section:
- Company Intro: Provide an introduction to your company, including its history, purpose, and product lineup.
- Week 2 – Questions to ask: Answer questions related to the company’s origins, mission, and brand perception.
4. Where We Are Going Section:
- Situational Analysis: Analyze the company’s identity and purpose and compare them with the competitive landscape.
- Week 3 – Questions to ask: Address industry trends, brand strength, SWOT analysis, and target audience details.
5. How We Will Get There Section:
- Strategy: Develop a strategy for achieving your marketing goals.
- Week 5-7: Outline your marketing mix, distribution, promotion, execution timeline, budget, and metrics for tracking success.
6. Marketing Mix (Week 5 and Week 6):
- Discuss product focus, pricing, ROI, distribution channels, and promotion channels.
7. Execution Timeline (Week 7):
- Create a detailed timeline for executing your marketing strategy. Start from the launch date and work backward, specifying tasks, deadlines, and expected outcomes for each KPI.
8. Budget:
- Describe anticipated marketing expenses and project the ROI based on your goals.
- Consider elements like LTV (Customer Lifetime Value), Ad Spend, and overall marketing budget.
9. Metrics:
- Determine the specific metrics that align with your marketing objectives (e.g., leads, likes/shares, loyalty).
- Define how you will track and measure these metrics (e.g., Excel, Google Analytics, Ads, Tableau).
By following this plan, you can systematically develop a marketing strategy that is aligned with your organization’s goals and objectives. It allows you to measure your progress and success by establishing KPIs and a clear timeline for execution. This structured approach should help you stay on track and make informed decisions throughout your marketing campaign.
QUESTION
Description
Please use the attached plan as a reference and read the following:
For strong, successful marketing, you need to connect your goals with the outcomes of various marketing activities so that you can measure your degree of success on a regular basis. To accomplish this, it’s necessary to design measurable objectives and specific key performance indicators (KPIs) that will help you both stay on track with your marketing plans and tell you if you are achieving your goals in the timeframe you desire.
As you reflect on the idea of a successful organization, it’s easy to think of a perfectly in-sync performance, well-oiled machine, or a strong team all doing their part. Unfortunately, in both work and life, sometimes our focus and attention become derailed. Maybe it’s mental overwhelm, a sudden change at work, or an unexpected event. These types of experiences can lead us to feel off-balance, out of alignment, or basically unproductive. Our focus falls out of alignment and we wonder how we can continue to produce our best work under these circumstances?
When we experience this misalignment or DIS-Harmony, we put at risk our brand message, our decision-making, our energy and especially our livelihood. By focusing on continually supporting the elements that make up a business and life in harmony, we have more successful experiences.
To transform our business into a more cohesive setting, it’s good to back to the beginning and ask three essential questions:
Who We Are?
Where We Are Going?
How Will We Get There?
The Template
Cover Page
Title – your unique angle
Your name(s)
Related Images
Table of Contents
Who We Are
Subsections….
Where We Are Going
Subsections….
How We Will Get There
Subsections….
Who We Are Section
Company Intro
Reminding yourself of the company’s original purpose helps you determine the right direction to go.
Week 2 – Questions to ask
- What is the company you’ll be highlighting (Name/URL/Industry)?
History/origins: – how and when did the company begin?
- What is the unifying intent/mission?
What is the product line-up?
- How do others describe the brand?
Where We Are Going Section
Situational Analysis
As you begin to understand more about your company’s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed.
- Week 3 – Questions to ask:
Intel
What’s happening in the Industry Landscape
- What’s the current brand strength/messaging? (brand audit/map)
SWOT Analysis
Describe key strengths/opportunities for designed goal
- Describe potential improvements needed and barriers to your goal
Target Audience
Description based on goal, who is the ideal target audience to focus on?
- What interests them? (individual culture)
What are they looking for? (what keywords would they be using that you might include in your content/promotion)
What Communication Channels are they using?
- Problem/Symptoms
What is needed/missing to move forward?
Outcomes
- What is the main desired outcome? Real goal/objective
Week 4
Objectives/KPIs
Based on the previous steps, you can begin to determine a specific objective and key performance indicator (% increase/decrease) for your goal.
What two objectives will you need to accomplish? These can be tactical or strategic.
What key performance indicators (KPI) will you need for benchmarking your success of each objective?
What are the minimum requirements?
What measurable outcomes do you need?
How will you manage KPIs to make sure they align with goal/objectives and keep them on track for meeting the outcomes deadline?
How Will We Get There
Strategy
This section is designed to set up the tactics for accomplishing and evaluating your desired goals and KPIs.
Week 5
- The Marketing Mix 1
What product are you focusing on?
How will we price it?
- What is the desired ROI?
What is your breakeven point?
- Week 6
The Marketing Mix 2
- How will we distribute – what channels?
What Physical Channels will we use? ex: supply chain logistics
- What Digital Channels will we use? Ex: Download, subscriptions
What Service Channel will we use? Ex: in person
How will we promote it – what channels?
What Media Channels will we use? – TV, Radio, etc
What Digital Channels will we use? – SEO Content, Ads, inbound marketing, etc.
What Direct Channels will we use? – sales team, outbound marketing,
Week 7
Execution Timeline
This section highlights the details of your objectives/KPIs timeline, showing periodic performance expectations for each KPI during the length of your timeline. The idea is to pick your “launch/goal” date and then work backward for when each task needs to be designed, formatted, tested, approved, etc. What tasks need to be completed and by when and how long they will each take.
What are the progress outcomes throughout the time period for your KPIs?
Budget
Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based upon the goal.
Discuss the following as applicable: LTV, ROI, Ad Spend
- Metrics
Based on your goal, what metrics do you anticipate needing to monitor? (leads, likes/shares, Loyalty, etc)
How will you track? Excel, Google Analytics, Ads, Pixel, Tableau, etc.
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