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MCRC Marketing Research by Companies for Business Development Discussion

MCRC Marketing Research by Companies for Business Development Discussion


Part 1:

I’m unable to browse the internet for real-time information or access external websites to find a specific article on the Pew Research Center’s website. However, I can provide you with a general approach on how to find such an article and discuss how a company might capitalize on the trends and insights discussed in it.

  1. Go to the Pew Research Center website: Visit the Pew Research Center’s official website at https://www.pewresearch.org/.
  2. Navigate to the relevant section: Look for sections or categories related to consumer trends, market research, or any specific industry you are interested in. For example, if you are interested in consumer technology trends, you might explore sections related to technology or social trends.
  3. Search for articles: Use the website’s search feature to look for articles that discuss recent consumer trends or insights. You can use keywords like “consumer trends,” “market research,” or specific industry keywords to narrow down your search.
  4. Select a relevant article: Once you find an article that seems pertinent to your marketing research needs, click on it to access the content.
  5. Summarize the trends and insights: Read the article and summarize the key trends and consumer insights discussed in it. Pay attention to statistics, survey findings, and any actionable information that businesses can use.
  6. Discuss how a company can capitalize on the trends: Consider how a company in your chosen industry can leverage the trends and insights from the article to enhance its marketing strategies, product development, or customer engagement. Provide specific ideas and examples.
  7. APA reference: After finding the article, include its title, publication date, and a link to it in your post, following APA citation style.

Part 2:

Selecting elements for a MarTech stack depends on your specific business needs, goals, and target audience. However, two essential elements that are often considered crucial in a MarTech stack are:

  1. Customer Relationship Management (CRM) System: A CRM system is essential for managing and nurturing customer relationships. It allows you to collect and store customer data, track interactions, and segment your audience for more personalized marketing campaigns. CRM systems enable businesses to better understand their customers, improve customer service, and drive sales.
  2. Marketing Automation Platform: Marketing automation platforms help streamline and automate marketing tasks such as email marketing, lead nurturing, and customer segmentation. They enable businesses to create more efficient and effective marketing campaigns, deliver targeted content, and track campaign performance. Marketing automation can save time and resources while improving the customer experience.

The reasons for selecting these elements as the most important are:

  • CRM and Marketing Automation Integration: Integrating a CRM system with a marketing automation platform can provide a holistic view of customer data, allowing for highly personalized marketing campaigns. This integration ensures that marketing efforts are closely aligned with sales and customer service, leading to a seamless customer journey.
  • Data-Driven Marketing: Both CRM and marketing automation systems provide valuable data and analytics that can inform marketing strategies. Businesses can use these insights to segment their audience, create tailored content, and measure the ROI of their marketing efforts. Data-driven marketing is crucial for making informed decisions and optimizing campaigns.

While CRM and marketing automation are important, the specific elements you choose should align with your business objectives, industry, and customer base. Your MarTech stack may also include other components such as content management systems, analytics tools, social media management platforms, and more, depending on your unique needs.

MCRC Marketing Research by Companies for Business Development Discussion





Many companies conduct research on an ongoing basis to gather consumer data and identify consumer trends. An example of an organization that does this is the Pew Research Center. The Pew Research Center conducts research on social trends, politics, media, the news, global trends, and a variety of other topics.

Part 1:

  • Review the website Pew Research Center and find an article (including the link in your post) that could be used in marketing research.
  • Summarize the trends and consumer insights discussed in the article.
  • Discuss how a company might capitalize on the trends and insights discussed in the article.
  • Include a link to the article in your initial post and APA format as a reference.

Part 2: Review the MarTech Landscape Supergraphic

Review the MarTech Landscape Supergraphic. The number of vendors in marketing technology has ballooned recently from a few specialist companies to thousands of vendors. There are also a few large competitors offering enterprise systems for marketing technology. If you were planning a MarTech stack, which elements (select two) would be most important? Why?

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