Welcome to Assignments Writing

Your Trusted Partner in Term Paper Writing

At Assignments Writing, we’re a team of passionate educators and skilled writers committed to supporting students in their academic journey.

LU Apples Consumer Electronics Strategic Marketing Paper

LU Apples Consumer Electronics Strategic Marketing Paper


Q1. Marketing Research for Consumer Information

Marketing research plays a pivotal role in gathering information about present or potential customers. It helps organizations understand consumer preferences, needs, and behavior, allowing them to tailor their products or services accordingly. The following is an outline of a marketing research process, including data-gathering techniques:

Marketing Research Process:

  1. Identifying the Research Problem: The first step is to clearly define the research problem. For example, if the organization wants to launch a new smartphone, the problem might be understanding the target audience’s preferences and expectations.
  2. Secondary Research: Start by reviewing existing literature, industry reports, and data to gather preliminary insights. Utilize the course textbook and scholarly marketing journals for this purpose.
  3. Primary Research: This involves collecting new data directly from consumers. The following techniques can be used:
    • Surveys: Create structured questionnaires to gather quantitative data. Surveys can be conducted online, via phone, or in person.
    • Observation: Observe consumer behavior in real-world settings, such as in-store or on a website. This can provide valuable insights into consumer actions and preferences.
    • Focus Groups: Organize small group discussions to delve deeper into consumer opinions, attitudes, and motivations.
    • In-depth Interviews: Conduct one-on-one interviews to gain a more comprehensive understanding of individual perspectives.
  4. Data Analysis: Process and analyze the collected data using statistical tools and techniques. Look for patterns, trends, and correlations that can inform marketing strategies.
  5. Report Findings: Create a comprehensive report summarizing the research findings. Present the data in a clear and actionable manner.
  6. Recommendations: Based on the research findings, make recommendations for marketing strategies, product/service improvements, or target audience segmentation.

Q2. External Forces Affecting Marketing Planning

Several external forces can significantly impact an organization’s marketing planning and strategy:

  • Political/Legal Factors: Changes in government regulations and policies can influence marketing decisions. For instance, new laws on advertising or product labeling may require adjustments in marketing strategies.
  • Economic Factors: Economic conditions, such as inflation, recession, or economic growth, affect consumers’ purchasing power and buying behavior. Marketers must adapt pricing and promotional strategies accordingly.
  • Competition: The competitive landscape plays a crucial role in marketing planning. Analyzing competitors’ actions, market share, and strengths and weaknesses is essential for formulating effective strategies.
  • Technological Advances: Technological innovations can disrupt industries and create new opportunities. Organizations need to stay updated with technology trends and incorporate them into their marketing efforts.
  • Social and Cultural Trends: Shifts in societal values, cultural preferences, and demographics can impact product positioning and messaging. Understanding these trends is vital for aligning marketing strategies with the target audience’s values and beliefs.

Q3. Customer Relationship Management (CRM) Program

An organization’s CRM program encompasses various aspects:

  • Data Collection: Collect and manage customer data, including contact information, purchase history, and preferences. This data serves as the foundation for personalized marketing efforts.
  • Segmentation: Divide customers into segments based on common characteristics or behaviors. This allows for tailored marketing campaigns that resonate with specific customer groups.
  • Customer Communication: Establish effective channels for communication with customers, such as email, social media, or direct mail. Consistent and personalized communication builds strong relationships.
  • Feedback and Surveys: Solicit feedback from customers through surveys or feedback forms. Use this input to improve products, services, and customer experiences.
  • Customer Support: Provide excellent customer support through various channels, resolving issues promptly, and ensuring customer satisfaction.
  • Analytics: Utilize CRM software and analytics tools to track customer interactions, measure campaign effectiveness, and identify areas for improvement.

Q4. Consumer Characteristics in Purchase Decision

Consumer purchase decisions are influenced by a range of characteristics:

  • Personal Characteristics: These include demographics (age, gender, income, education), lifestyle, and values. For example, a luxury car might appeal to high-income individuals with a preference for status symbols.
  • Psychological Characteristics: Factors like perception, motivation, and attitudes shape consumer decisions. For instance, positive brand associations can motivate consumers to choose one product over another.
  • Cultural Characteristics: Culture, subculture, and social class influence consumer behavior. Cultural factors like religion or ethnicity can impact product choices.
  • Situational Characteristics: The context of the purchase, such as urgency or the presence of others, can influence buying decisions. For example, buying gifts for a special occasion is a situational factor.
  • Social Characteristics: Social influences from family, friends, and reference groups can sway consumer choices. Peer recommendations and social approval can be powerful motivators.

Q5. Product/Service Positioning

A positioning statement for a product or service should succinctly convey its unique value proposition and differentiation in the market. Let’s create a positioning statement for a hypothetical organic skincare product:

“Our Organic Skincare Line, crafted with nature’s finest ingredients, is positioned as the epitome of purity and wellness. We are dedicated to delivering a holistic beauty experience that not only rejuvenates the skin but also nourishes the soul. With a commitment to sustainability and ethical sourcing, we bring you skincare that harmonizes with both your skin and the environment.”


  • Emphasizes the use of organic and natural ingredients, highlighting purity and wellness.
  • Positions the product as holistic and soul-nourishing, appealing to consumers seeking more than just superficial beauty.
  • Stresses the brand’s commitment to sustainability and ethics, resonating with eco-conscious consumers.

LU Apples Consumer Electronics Strategic Marketing Paper





When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources that can be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.


Q1. Discuss the use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? Outline a marketing research process, including data-gathering techniques (survey, observation, etc.) (Ch.4)

Q2. Explain several external forces (political/legal, economic, competition, etc.) that affect the organization’s marketing planning and strategy. (Ch.4)

Q3. Discuss the aspects of the organization’s customer relationship management (CRM) program. (Ch.5)

Q4. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision. (Ch.6)

Q5. Explain how the product/service is positioned in the market. Quote or create a positioning statement for the product/service and explain its rationale. Format the statement with quotation marks, italics, or bold print. (Ch.7)

Place Your Order Here

Our Service Charter

1. Professional & Expert Writers: We only hire the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of master’s and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. We are known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: We have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.

Format & Features

Our Advantages

How It Works

1. Fill Order Form
2. Make payment
3. Writing process
4. Download paper

Fill in the order form and submit all your files, including instructions, rubrics, and other information given to you by your instructor.

Once you complete filling the forms, complete your payment. We will get the order and assign it to a writer.

When your order is completed, it’s assigned to an editor for approval. The editor approves the order.

Once approved, we will upload the order to your account for you to download.  You can rate your writer or give your customer review.

What Clients Said


I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Mercy M

I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Jane L

I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Rayan M


We are a freelance academic writing company geared towards provision of high quality academic papers to students worldwide.

Open chat
Scan the code
Can we help you?