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LMKT 334 ORU Integrated Marketing Communication Plan Exercise

LMKT 334 ORU Integrated Marketing Communication Plan Exercise


  1. Introduction:
    • Start with a brief introduction of yourself and the purpose of the podcast.
    • Introduce your client and their global presence.
    • Explain the importance of integrated marketing communication (IMC) in today’s global business landscape.
  2. Client Background:
    • Provide some background information about your client, including their industry, products/services, and target audience.
  3. Global IMC Campaign Overview:
    • Discuss the concept of IMC and why it’s essential in global marketing.
    • Highlight the foreign market where your client conducted IMC campaigns.
  4. Past Campaigns:
    • Describe some of the past global IMC campaigns your client has conducted in the foreign market.
    • Discuss the goals, strategies, and tactics used in these campaigns.
    • Share any notable successes or challenges encountered.
  5. Integration Across Platforms:
    • Explain how your client synchronized their campaigns across multiple communication platforms (e.g., social media, traditional advertising, PR).
    • Provide examples of how cross-channel strategies were coordinated.
  6. Adjustment and Adaptation:
    • Discuss the importance of adaptability in global IMC campaigns.
    • Share instances where tactics had to be adjusted or modified during the course of the project due to changing circumstances.
  7. Conclusion:
    • Summarize the key takeaways from your discussion.
    • Reiterate the significance of IMC in the global context.
  8. Call to Action:
    • Encourage listeners to learn more about your client’s work or contact your client for further information.
  9. Closing Remarks:
    • Thank your audience for listening.
    • Provide contact information or direct listeners to where they can find more resources.
  10. Source List:
    • In your Word document, list the sources you used for your research. Be sure to include books, articles, websites, and any other relevant materials.

Once you’ve recorded your podcast, you can use a platform like SoundCloud to upload it and generate a shareable link. Don’t forget to ensure the audio quality is clear, and you may want to consider using background music or sound effects to enhance the podcast’s appeal.

Please note that this is a general outline, and you should tailor it to your specific client and campaign details. Good luck with your podcast project!

LMKT 334 ORU Integrated Marketing Communication Plan Exercise





Introduction:  As you are likely aware, your client does not just do business in the U.S Modern communications campaigns must be synchronized across multiple platforms to achieve the best possible results, both globally and domestically. Today’s communicator must be able to identify potential areas of integration, coordinate cross channel strategies and adjust tactics frequently throughout the course of the project.

Directions: For this project, you will research your client’s past global IMC campaigns in a foreign market. Rather than writing about it, we are going to talk about it — by creating a short podcast. You will then make a podcast of the Integrated Communication Plan for the client.

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