KU Marketing The Decision Making Process of Consumers Questions
ANSWER
Assignment 3: VALS Survey
- Go to the provided link: http://www.strategicbusinessinsights.com/vals/pres…
- Take the VALS survey and answer the questions honestly.
- After completing the survey, it will likely provide you with a VALS profile, indicating your primary and secondary VALS categories.
- Print or take a screenshot of the results.
Once you have your VALS profile, you can discuss whether or not you believe the survey results match your values and lifestyle. You can analyze whether the descriptions provided in your VALS categories align with how you perceive yourself and your behaviors.
Assignment 4: Short Story on Recent Purchase Using the Consumer Decision Process
The consumer decision process typically involves five steps: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Here’s a short story based on a recent purchase using these steps:
Step 1: Problem Recognition One sunny Saturday morning, as I was getting ready for a day out with friends, I realized that my smartphone’s battery life had significantly deteriorated. It barely lasted half a day, and I often found myself searching for a charger or an outlet.
Step 2: Information Search Concerned about this issue, I decided to research potential solutions. I began by asking friends and family for recommendations, and I also read online reviews and forums about the latest smartphones with excellent battery life.
Step 3: Evaluation of Alternatives My research narrowed down my options to two leading smartphone models known for their impressive battery performance. One was a well-known brand, and the other was a newer entrant into the market. I weighed the pros and cons of each, considering factors like battery life, camera quality, price, and brand reputation.
Step 4: Purchase Decision After careful consideration, I decided to go with the newer entrant, mainly because it offered a better balance between battery life and camera quality at a more affordable price point. I felt that this choice aligned better with my current needs and budget.
Step 5: Post-Purchase Evaluation A few weeks after making the purchase, I was delighted with my decision. The new smartphone not only delivered on its promise of extended battery life but also impressed me with its camera capabilities. I shared my positive experience with friends and even posted a review online to help others in their decision-making process.
In conclusion, the consumer decision process helped me make an informed choice that addressed my initial problem and provided a satisfactory solution, aligning with my preferences and needs at the time.
QUESTION
Description
ASSIGNMENT 3
Take the VALS survey, print the results and discuss if the result match with your life style.
http://www.strategicbusinessinsights.com/vals/pres…
Based on the survey results, describe your primary and secondary VALS categories. How closely do you think these survey results match your values and lifestyles?
ASSIGNMENT 4
Write a short story on your recent purchase using 5 steps of consumer decision process.
Fill in the order form and submit all your files, including instructions, rubrics, and other information given to you by your instructor.
Once you complete filling the forms, complete your payment. We will get the order and assign it to a writer.
When your order is completed, it’s assigned to an editor for approval. The editor approves the order.
Once approved, we will upload the order to your account for you to download. You can rate your writer or give your customer review.
