JHU Competitive Alternative to Traditional Tv Advertising Questions
ANSWER
Case 1: “Carousell: Growing a peer-to-peer mobile app business by building a community”
- Summary: The case of “Carousell” discusses the growth of a peer-to-peer mobile app business. Carousell is a Singapore-based online marketplace where users can buy and sell secondhand goods. The central theme of the case revolves around how the company achieved growth by fostering a strong and engaged community of users.
- Main Issues: a. Building and Sustaining a Community: One of the main challenges and focal points of the case is how Carousell successfully built and maintained a community of users who actively participate in buying and selling on the platform.
b. Growth Strategy: The case also delves into the strategies and tactics Carousell employed to fuel its growth in the highly competitive mobile app marketplace.
c. Monetization and Sustainability: As the company expanded, it faced the challenge of monetization and ensuring the long-term sustainability of its business model.
Case 2: “YouTube for brands”
- Summary: The “YouTube for brands” case discusses how brands can effectively use YouTube as a platform for marketing and engagement. It explores strategies for leveraging YouTube’s immense reach and audience to enhance brand visibility and engagement.
- What makes brands successful on YouTube: The case likely explores various factors contributing to brand success on YouTube, which could include:
a. Content Strategy: Effective brands on YouTube often have a well-defined content strategy that aligns with their target audience’s interests and needs.
b. Audience Engagement: Brands that engage with their audience through comments, likes, and shares tend to perform better as they build a loyal following.
c. Consistency: Consistent and regular content updates help brands maintain audience interest and grow their subscriber base.
d. Creativity: Creative and visually appealing content often stands out on YouTube and can attract a larger viewership.
e. Collaborations and Influencer Marketing: Partnering with popular YouTubers or influencers can help brands tap into their existing follower base and gain exposure.
Please note that the specific details of each case may provide more nuanced insights into the issues and strategies discussed.
QUESTION
Description
Please read cases and answer the following questions:
Ramaswami, S., Cheang, B.M.Q., Liu, Y., Foo, N.Q.F. and Cheah, S.M.(2020). Carousell: Growing a peer-to-peer mobile app business by building a community.
1. What is this case about? Provide a summary
2. What are the main issue(s) in this case? Briefly elaborate on each one
Teixiera, T., & Kornfeld, L. (2015) YouTube for brands. HBSP 514048-PDF-ENG. Boston, MA: Harvard Business School Publishing.
1. What is this case about? Provide a summary
2. What makes brand successful on YouTube?
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