ITS 3110 South University Savannah Applied System Alnalysis Identifying Requirements Paper
ANSWER
Title: Mobile Application Development Project for [Company Name]
Company Description:
[Company Name] is a leading retail organization specializing in [briefly describe the company’s core business, products, and services]. With a strong presence in the market, [Company Name] has a widespread network of stores across various locations, catering to a diverse customer base. Their commitment to innovation and customer satisfaction has made them a prominent player in their industry.
Potential Stakeholders:
- Senior Management Team: They will oversee the project’s alignment with the company’s strategic goals, budget allocation, and resource management.
- IT Department: Responsible for providing technical support, infrastructure, and expertise required for the mobile application development.
- Marketing Department: They will be involved in promoting the mobile application and ensuring it aligns with the company’s branding and marketing strategy.
- Store Managers: As the end-users of the application, their input on usability and functionality is crucial.
- Customers: Gathering feedback and understanding their needs is vital for creating a customer-centric application.
- Legal and Compliance Team: To ensure the application adheres to all legal and regulatory requirements, especially regarding data privacy and security.
- External App Developers (if applicable): If the project requires external development expertise, these developers become key stakeholders.
- Third-party vendors (if applicable): If the application relies on third-party services or integrations, the vendors become stakeholders.
Statement of Work (SOW):
The objective of this project is to design, develop, and deploy a mobile application tailored for [Company Name]. The mobile application, named [Application Name], aims to enhance the customer experience, improve store navigation, and boost sales. The key features of the application include:
- Store Navigation: Customers can input their shopping list or product name, and the app will provide a map guiding them to the respective department or aisle.
- Product Demos: Users can scan product barcodes using their device’s camera to access video demonstrations, reviews, and additional product information.
- In-store Recommendations: The application will suggest related items and accessories based on users’ product searches, enhancing cross-selling opportunities.
- Store Locator: It will help users find the nearest [Company Name] store and provide directions.
- Personalized Shopping: Users can receive tailored recommendations based on their preferences and purchase history.
- Feedback and Ratings: Users can provide feedback, ratings, and reviews for products and the application itself.
- Integration with Loyalty Program: Integration with the existing loyalty program to reward users for their in-app activities and purchases.
Feasibility Study:
Economic Feasibility:
- Cost-Benefit Analysis: Evaluate the expected return on investment (ROI) by estimating development and operational costs against projected revenue and increased sales.
- Market Analysis: Assess the market demand for such an application and potential revenue streams through in-app advertising, sponsored content, and increased sales.
Organizational Feasibility:
- Resource Availability: Ensure the availability of in-house resources, including skilled developers, IT infrastructure, and project management capabilities.
- Alignment with Strategy: Confirm that the project aligns with the company’s strategic goals, vision, and mission.
Technical Feasibility:
- Technology Stack: Determine the required technologies, platforms, and tools for development, ensuring compatibility with the existing IT infrastructure.
- Skillset: Evaluate the in-house technical expertise and assess if additional training or hiring is necessary.
- Scalability: Ensure that the application can scale as the user base grows.
In conclusion, the development of [Application Name] offers an exciting opportunity for [Company Name] to enhance its customer engagement and drive sales. The feasibility study indicates that the project is economically viable, supported by the company’s resources, and technically feasible with the right planning and execution. This mobile application has the potential to become a valuable asset for [Company Name] and its customers.
QUESTION
Description
Mobile technologies represent a significant part of today’s software market. Their pervasive nature enables experienced, as well as inexperienced, users to interact with them for accomplishing a particular task. In addition, the diffusion of the computing systems on which they run, such as smartphones or tablets, coupled with an intertwined retail method (application stores present on all devices), allows for a capillary distribution of such applications.
For this project, assume you are a programmer analyst. You are required to identify an organization, and then utilize the knowledge acquired in the course to simulate the creation of a mobile application that your company will be able to sell to the organization. Based on the description of the organization (you may get this from their website or directly from the personnel), you should identify a possible application that may be of interest to them. The application should contain different features, including data-driven material that should be available within the application itself, without having to rely on external data sources.
For example, you select a large sports goods company and decide to create a customer-guidance application for the company. The application should offer an interface where customers could type in what they are looking for to be guided through the store leading them to the right department or section. The application should also enable the customers to watch video demonstrations of the products available in the store, after they scan the product barcode by using a camera. Moreover, the application should be able to suggest places in the store vicinity where customers may try certain items; for example, the application may guide the customers to archery ranges if they are interested in bows and arrows. Perhaps, you could add a feature that suggests apparel to the customers based on their lifestyle and something they can easily purchase through the device, without needing to go to the store.
You could use Microsoft PowerPoint or Visio for creating these diagrams. You should assume that the project could be handled in-house, therefore, no outsourcing should be considered through the project.
This week, complete the following tasks in a 2- to 3-page Microsoft Word document:
Provide an in-depth description of the company..
Provide a list of all the potential stakeholders of this project. Justify your selection of stakeholders.
Provide a complete statement of work.
- Provide a feasibility study on the following:
- Economic feasibility
- Organizational feasibility
- Technical feasibility
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