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IIT Kharagpur Marketing Company Patagonia Presentation

IIT Kharagpur Marketing Company Patagonia Presentation


Situation Section:

Slide 1: Title

  • Title: “Current Market Situation”

Slide Content:

  • Introduction to Patagonia and its mission (briefly mention their environmentally conscious approach).
  • Overview of the outdoor clothing industry and its growth.
  • Mention the challenges and opportunities in this industry.

Speaker Notes for Slide 1:

  • “Ladies and gentlemen, today we’ll discuss the current market situation for Patagonia, a company known for its environmentally conscious approach to outdoor clothing. We’ll also explore the broader outdoor clothing industry and its prospects.”

Slide 2: Market Trends

  • Title: “Key Market Trends”

Slide Content:

  • Highlight current market trends in outdoor clothing.
  • Emphasize the growing demand for environmentally stable clothing.
  • Discuss consumer preferences for wearable technology in extreme conditions.

Speaker Notes for Slide 2:

  • “In recent years, the outdoor clothing market has seen significant trends, including a rising demand for environmentally stable clothing and wearable technology, especially for harsh environments like the Patagonia mountain range. Consumers are increasingly looking for products that align with their environmental values.”

SWOT Section:

Slide 3: Strengths and Weaknesses

  • Title: “Patagonia’s Strengths and Weaknesses”

Slide Content:

  • Discuss Patagonia’s strengths, such as its commitment to sustainability and brand reputation.
  • Address weaknesses, like the higher price point compared to competitors.

Speaker Notes for Slide 3:

  • “Let’s examine Patagonia’s internal factors. The company has several strengths, including its unwavering commitment to sustainability and a strong brand reputation. However, one of its weaknesses is the higher price point compared to some competitors.”

Slide 4: Opportunities and Threats

  • Title: “Opportunities and Threats in the Outdoor Clothing Market”

Slide Content:

  • Explore opportunities, such as the growing eco-conscious consumer base and technological advancements.
  • Highlight potential threats, like increased competition and changing market dynamics.

Speaker Notes for Slide 4:

  • “Now, let’s look at the external factors. Patagonia has opportunities in the form of a growing eco-conscious consumer base and advancements in wearable technology. However, it also faces threats from increasing competition and shifts in market trends.”

Remember to create visually appealing slides with appropriate visuals and bullet points for each section. For the speaker notes, provide more detailed information to elaborate on the key points during the presentation. Feel free to expand on the provided content to meet your specific needs and preferences for the presentation.

IIT Kharagpur Marketing Company Patagonia Presentation





Hi need help with this assignment.

The selected company is Patagonia. The idea: we are making environmentally stable clothing with an emphasis on wearable technology in order to survive in the wild harsh environments such as the Patagonia mountain range.

the client responds that he will only need PPT slides and speaker notes of Situation section and SWOT section

about 4 PPT slides in total,(2,2 ,or, 1 slide for situation, 3 for swot)

for the speaker notes, don’t make it too brief, instead, the client can bring and read it in class

length: 4 ppt slides + speaker notes

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