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IABFU Means End Analysis MEA Technique Presentation

IABFU Means End Analysis MEA Technique Presentation


Slide 1: Title

  • Title: “Means-Ends Analysis of Interview Transcripts”
  • Your Name
  • Date

Slide 2: Agenda

  • Agenda:
    1. Presentation Context
    2. Means-Ends Analysis Summary
    3. Hierarchical Value Map
    4. Written Summary
    5. Conclusion

Slide 3: Presentation Context

  • Explain the purpose of the analysis and the type of analysis being conducted.
  • Briefly mention the client and the product.
  • Set the stage for what the client can expect from the presentation.

Slide 4: Means-Ends Analysis Summary

  • Begin with a brief overview of the interview transcripts.
  • Discuss the methodology used for means-ends analysis.
  • Mention the key themes or categories analyzed.
  • Highlight the number of interviews analyzed.

Slide 5-8: Interview Transcripts Analysis

  • Dedicate one slide to each interview transcript.
  • Display key quotes from each interview that represent important insights.
  • Mention any common themes or differences observed in the interviews.

Slide 9: Hierarchical Value Map

  • Provide an introduction to the hierarchical value map.
  • Mention that it’s a visual representation of the analysis findings.
  • State that it summarizes the key insights from the interviews.

Slide 10: Hierarchical Value Map – Visualization

  • Display the hierarchical value map.
  • Explain its structure and what each level represents.
  • Highlight the key categories or themes identified in the analysis.

Slide 11: Hierarchical Value Map – Codes and Labels

  • Discuss the codes and labels used in the map.
  • Ensure that it accurately summarizes interview content.
  • Highlight the relationships between different elements in the map.

Slide 12: Written Summary of Hierarchical Value Map

  • Provide a written summary of the insights gathered from the map.
  • Use bullet points or short paragraphs to communicate key findings.
  • Refer to specific sections of the map as examples.

Slide 13-16: Analysis Findings

  • Dedicate one slide to each major finding from the hierarchical value map.
  • Use visuals, such as charts or graphs, to illustrate data if applicable.
  • Include relevant quotes from interviews to add context.

Slide 17: Conclusion

  • Summarize the main takeaways from the analysis.
  • Mention any recommendations or next steps for the client.
  • Express your willingness to answer questions or provide further information.

Slide 18: Q&A

  • Open the floor for questions from the client.

Slide 19: Contact Information

  • Provide your contact information for further discussions or inquiries.

Slide 20: Thank You

  • Express gratitude for the client’s time and attention.
  • Reiterate your commitment to assisting them.

Remember to use visuals, bullet points, and concise language to make your presentation clear and engaging. Use speaker notes or additional slides if necessary for more in-depth explanations or to present detailed findings from the analysis.

IABFU Means End Analysis MEA Technique Presentation





Max. 20 PowerPoint slides including hierarchical value map.

As outlined in the Assignment Creative Brief, the purpose of the assignment is to conduct an interview analysis so you can better understand how the target market perceives the client’s product.

You will use means-ends analysis to analyse the four interview transcripts in the file attached.

Guidance on how to conduct a means-ends analysis is available via the Means-ends analysis guide file.

Once you have completed your means-ends analysis, you will need to write up your analysis in the form of a PowerPoint presentation. Treat these slides as if you were preparing them to present your findings to the client. The components you will need to include in your PowerPoint presentation are:

• Presentation context. This includes whether the presentation explains the purpose of the analysis and describes the type of analysis being conducted.

• Clarity of the analysis summary. This includes whether the findings of the analysis have been clearly and concisely summarised to the client, and whether appropriate quotes from the interviews have been used to add context to this summary.

• Accuracy of the hierarchical value map. This includes whether the hierarchical value map included as part of the presentation:

-Accurately summarises the interview content.

– Contains all necessary codes and labels.

To sum up, in the PowerPoint file you will need to:

? Analyse four interview transcripts using means-ends analysis

? Prepare a single hierarchical value map that summarises the findings of your means-ends analysis

? Provide a written summary of your hierarchical value map

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