Welcome to Assignments Writing

Your Trusted Partner in Term Paper Writing

At Assignments Writing, we’re a team of passionate educators and skilled writers committed to supporting students in their academic journey.

Grantham University Target Marketing Essay

Grantham University Target Marketing Essay


Title: Target Marketing Analysis of Company XYZ

Introduction to Company XYZ: Company XYZ is a leading business-to-consumer (B2C) company known for its effective use of target marketing. The company specializes in athletic footwear and sportswear and has a global presence. Founded in 1971, Company XYZ has consistently focused on understanding and catering to the diverse needs of its consumer base through strategic segmentation and targeted marketing efforts.

Activities and Products Supporting the Business Model: Company XYZ offers a wide range of athletic footwear and sportswear products for various sports and lifestyle activities. They have product lines for running, basketball, soccer, tennis, and more. Additionally, the company provides customization options for their products, allowing customers to personalize their shoes and apparel to suit their preferences.

  1. Geographic Segmentation: Geographic segmentation involves dividing the market based on geographic areas such as regions, countries, cities, or even neighborhoods. Company XYZ utilizes geographic segmentation by tailoring its product offerings to match the climate, culture, and preferences of specific regions. For example, they offer different types of running shoes for customers in hot and humid climates compared to those in cold and wet regions.
  2. Demographic Segmentation: Demographic segmentation involves categorizing consumers based on demographic factors like age, gender, income, and education. Company XYZ employs this strategy effectively by designing products that cater to specific age groups and gender preferences. They have a distinct product line for children, teenagers, and adults, as well as a range of products designed for both men and women.
  3. Psychographic Segmentation: Psychographic segmentation involves understanding consumers’ lifestyles, values, attitudes, and interests. Company XYZ conducts extensive market research to grasp the psychographic profiles of their target customers. They offer products that resonate with consumers who value performance, style, and fitness, aligning their branding with the active and health-conscious lifestyle of their target audience.
  4. Behavioral Segmentation: Behavioral segmentation divides consumers based on their behaviors, such as their usage patterns, brand loyalty, and benefits sought. Company XYZ implements behavioral segmentation by creating loyalty programs, offering discounts to repeat customers, and launching limited-edition products to attract collectors and enthusiasts.

Influence on Promotional Strategies: The chosen segmentation bases significantly influence Company XYZ’s promotional strategies:

  • Geographic Segmentation: Promotions may vary by region, such as advertising breathable footwear in hot climates or waterproof products in rainy areas. Regional events and sponsorships are also used for localized marketing.
  • Demographic Segmentation: Advertisements and endorsements featuring athletes or influencers relevant to specific demographics are utilized. For example, young athletes might see ads featuring their favorite sports stars.
  • Psychographic Segmentation: Promotional materials emphasize the brand’s commitment to a healthy and active lifestyle, resonating with consumers who value fitness and well-being.
  • Behavioral Segmentation: Repeat customers receive exclusive offers and discounts, incentivizing brand loyalty. Limited-edition releases are heavily promoted to attract collectors.

In conclusion, Company XYZ’s success lies in its adept use of market segmentation to tailor its products and promotional strategies to the specific needs and preferences of its diverse customer base. By understanding and effectively targeting their audience, they have maintained their position as a prominent player in the athletic footwear and sportswear industry.

Grantham University Target Marketing Essay






Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

Briefly introduce the company you have chosen.

Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.

Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.

  • In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
  • Examine how these factors influence the promotional strategies of your chosen company.
Place Your Order Here

Our Service Charter

1. Professional & Expert Writers: We only hire the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of master’s and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. We are known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: We have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.

Format & Features

Our Advantages

How It Works

1. Fill Order Form
2. Make payment
3. Writing process
4. Download paper

Fill in the order form and submit all your files, including instructions, rubrics, and other information given to you by your instructor.

Once you complete filling the forms, complete your payment. We will get the order and assign it to a writer.

When your order is completed, it’s assigned to an editor for approval. The editor approves the order.

Once approved, we will upload the order to your account for you to download.  You can rate your writer or give your customer review.

What Clients Said


I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Mercy M

I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Jane L

I am very satisfied! thank you for the quick turnaround. I am very satisfied! thank you for the quick turnaround.I am very satisfied! thank you for the quick turnaround.

Rayan M


We are a freelance academic writing company geared towards provision of high quality academic papers to students worldwide.

Open chat
Scan the code
Can we help you?