GCU Wipro Building a Global B2B Brand Case Study Presentation
ANSWER
Slide 1: Overview of the Market and Current Situation Analysis
- Introduction: Understanding WIPRO’s Journey in 2006
- Market Overview: The Global B2B IT Services Market
- Current Situation Analysis: WIPRO’s Position in 2006
Slide 2: WIPRO’s Strengths and Weaknesses in 2006
- Strengths:
- Technical Expertise
- Global Presence
- Diverse Service Offerings
- Weaknesses:
- Limited Brand Recognition
- Competitive Pricing Pressure
Slide 3: WIPRO’s Target Customers and Their Needs
- Target Customers:
- Fortune 500 Companies
- Multinational Corporations
- Customer Needs:
- Cost-Effective IT Solutions
- Innovation and Scalability
- Reliable Partnership
Slide 4: Key Decisions Paul is Grappling With in 2006
- Key Decisions:
- Brand Positioning: Defining WIPRO’s Unique Value Proposition
- Marketing Strategy: Allocating the $1.3 Million Budget
- Global Expansion: Entering New Markets
- Competitive Pricing: Maintaining Profit Margins
Slide 5: Articulating WIPRO’s Brand Positioning
- Brand Positioning:
- “WIPRO: Your Trusted Partner in Digital Transformation”
- Key Messages:
- Reliability
- Innovation
- Global Reach
Slide 6: Bringing the Brand Positioning to Life
To WIPRO’s Target Audience
- Content Strategy:
- Thought Leadership Blogs
- Case Studies
- Webinars
- Events:
- Industry Conferences
- Exclusive Client Workshops
Slide 7: Reaching WIPRO’s Target Audience
- Digital Marketing:
- Social Media Advertising
- Search Engine Optimization
- Traditional Marketing:
- Direct Mail Campaigns
- Trade Magazine Advertisements
- Partnerships:
- Collaborations with Industry Associations
Slide 8: Maximizing the $1.3 Million Budget
- Budget Allocation:
- 60% on Digital Marketing
- 20% on Events and Workshops
- 10% on Traditional Marketing
- 10% on Partnerships
- Measuring ROI:
- Tracking Website Traffic
- Lead Generation Metrics
- Customer Satisfaction Surveys
Slide 9: Conclusion and Key Takeaways
- Summary:
- Market Analysis
- WIPRO’s Strengths and Weaknesses
- Target Customers and Needs
- Paul’s Key Decisions
- Brand Positioning and Strategy
- Key Takeaways:
- Building a Global B2B Brand is a Strategic Challenge
- Effective Marketing Strategy is Crucial
- Consistent Brand Messaging is Key
Slide 10: Questions & Discussion
- Open for Questions: Let’s Discuss and Clarify Any Queries
Thank You!
- Contact Information: Feel Free to Reach Out for Further Discussion
QUESTION
Description
Answer questions on the ‘Wipro – Building a Global B2B Brand’ case study
Present your answers using effective business communication.
Showcase your work in slide deck format. Answer all questions thoroughly and
lead back to the core of the question.
Questions:
1. Begin your deck with an Overview of the Market and a Current
Situation Analysis [3 marks]
2. What are WIPRO’s strengths and weaknesses today (2006)? [2 marks]
3. Who are WIPRO’s target customers? What are they looking for? [2 marks]
4.. What are the key decisions that Paul is grappling with in 2006? [3 marks]
5.. Articulate WIPRO’s brand positioning. [2 marks]
6.. How you would bring the chosen positioning alive to WIPRO’s target audience, and
how would you reach them, given the budget of $1.3 million? [8 marks]
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