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GCU Wipro Building a Global B2B Brand Case Study Presentation

GCU Wipro Building a Global B2B Brand Case Study Presentation

ANSWER

Slide 1: Overview of the Market and Current Situation Analysis

  • Introduction: Understanding WIPRO’s Journey in 2006
  • Market Overview: The Global B2B IT Services Market
  • Current Situation Analysis: WIPRO’s Position in 2006

Slide 2: WIPRO’s Strengths and Weaknesses in 2006

  • Strengths:
    • Technical Expertise
    • Global Presence
    • Diverse Service Offerings
  • Weaknesses:
    • Limited Brand Recognition
    • Competitive Pricing Pressure

Slide 3: WIPRO’s Target Customers and Their Needs

  • Target Customers:
    • Fortune 500 Companies
    • Multinational Corporations
  • Customer Needs:
    • Cost-Effective IT Solutions
    • Innovation and Scalability
    • Reliable Partnership

Slide 4: Key Decisions Paul is Grappling With in 2006

  • Key Decisions:
    1. Brand Positioning: Defining WIPRO’s Unique Value Proposition
    2. Marketing Strategy: Allocating the $1.3 Million Budget
    3. Global Expansion: Entering New Markets
    4. Competitive Pricing: Maintaining Profit Margins

Slide 5: Articulating WIPRO’s Brand Positioning

  • Brand Positioning:
    • “WIPRO: Your Trusted Partner in Digital Transformation”
  • Key Messages:
    • Reliability
    • Innovation
    • Global Reach

Slide 6: Bringing the Brand Positioning to Life

To WIPRO’s Target Audience

  • Content Strategy:
    • Thought Leadership Blogs
    • Case Studies
    • Webinars
  • Events:
    • Industry Conferences
    • Exclusive Client Workshops

Slide 7: Reaching WIPRO’s Target Audience

  • Digital Marketing:
    • Social Media Advertising
    • Search Engine Optimization
  • Traditional Marketing:
    • Direct Mail Campaigns
    • Trade Magazine Advertisements
  • Partnerships:
    • Collaborations with Industry Associations

Slide 8: Maximizing the $1.3 Million Budget

  • Budget Allocation:
    • 60% on Digital Marketing
    • 20% on Events and Workshops
    • 10% on Traditional Marketing
    • 10% on Partnerships
  • Measuring ROI:
    • Tracking Website Traffic
    • Lead Generation Metrics
    • Customer Satisfaction Surveys

Slide 9: Conclusion and Key Takeaways

  • Summary:
    • Market Analysis
    • WIPRO’s Strengths and Weaknesses
    • Target Customers and Needs
    • Paul’s Key Decisions
    • Brand Positioning and Strategy
  • Key Takeaways:
    • Building a Global B2B Brand is a Strategic Challenge
    • Effective Marketing Strategy is Crucial
    • Consistent Brand Messaging is Key

Slide 10: Questions & Discussion

  • Open for Questions: Let’s Discuss and Clarify Any Queries

Thank You!

  • Contact Information: Feel Free to Reach Out for Further Discussion

GCU Wipro Building a Global B2B Brand Case Study Presentation

QUESTION

Description

 

 

Answer questions on the ‘Wipro – Building a Global B2B Brand’ case study

Present your answers using effective business communication.

Showcase your work in slide deck format. Answer all questions thoroughly and

lead back to the core of the question.

Questions:

1. Begin your deck with an Overview of the Market and a Current

Situation Analysis [3 marks]

2. What are WIPRO’s strengths and weaknesses today (2006)? [2 marks]

3. Who are WIPRO’s target customers? What are they looking for? [2 marks]

4.. What are the key decisions that Paul is grappling with in 2006? [3 marks]

5.. Articulate WIPRO’s brand positioning. [2 marks]

6.. How you would bring the chosen positioning alive to WIPRO’s target audience, and

how would you reach them, given the budget of $1.3 million? [8 marks]

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