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Florida International University Best Times to Post on Instagram Article Discussion

Question Description

To optimize for SMM means to make everything from a user s profiles.
Do you agree or disagree with the article below? Why?

Best Times to Post on Instagram – Article

Best Times to Post on Instagram

More than 70% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it s highly engaging photos or breath-taking videos, Instagram is the home of visual content.

The only problem is, just like Facebook, it s getting harder to organically appear in front of your followers. Instagram says more than 80% of users (Links to an external site.)follow a business on the app so why not make sure you re reaching out to them in the best way possible?

If you re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they re more likely to make a purchase from a brand they follow. Don t sleep on the power of social media especially Instagram. Here s some of the critical data we pulled from our customers using Instagram:

  • The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
  • Thursday is the best day to post to Instagram.
  • The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
  • Sunday is the least engaging day for Instagram.

What We Learned

This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning.

Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app so think of all the midday lulls when users are picking up the phone to check their feed.

Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.

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