ECON 3880 Carleton University Economics Questions
ANSWER
Using social media:
1. Twitter and Instagram as social media platforms
Twitter and Instagram will serve as my primary social media platforms for my communication campaign. These channels perfectly match the preferences and communication styles of the target audience. Thanks to its vital visual component, we can display aesthetically appealing content on Instagram and communicate effectively yet succinctly on Twitter according to its focus on short messages.
2. Instagram content strategy: We will produce visually appealing posts highlighting important campaign messages. For instance, if one of our messages discusses the advantages of our product for the environment, we will create graphics showing examples of its use before and after. We will also include user-generated content to entice our audience to discuss their interactions with our offering. Relevant hashtags will be used in the material to improve discoverability.
Twitter: On Twitter, we will concentrate on sending out succinct, interesting tweets that capture the spirit of our campaign. We will combine text, pictures, and GIFs to get people’s attention. We will create tweets addressing the issue our solution resolves and provide tidbits of data demonstrating its efficacy to reflect our core themes. To increase our reach, we will participate in pertinent trending conversations and use pertinent hashtags.
3. Measuring Success: On Instagram, success will be determined by likes, comments, shares, and hashtags exclusive to the campaign. We will also monitor follower growth and engagement rate over time. We will watch Twitter’s retweets, likes, replies, and follower expansion. We can evaluate the traffic generated by these platforms and conversion rates with website analytics.
Draught Designs:
Visual Elements for Instagram: [Image of an Instagram Mock-Up]
In the Instagram mock-up, the post has a split image with our product in a clean setting on the right and a polluted one on the left. The caption highlights our point about the influence on the environment and enables consumers to submit their changes after using the product. There are pertinent hashtags present.
Visual Element for Twitter: [Image of Twitter Mock-up]
The tweet mock-up from Twitter features a brief message that reads, “Say goodbye to plastic trash! Your eco-friendly solution is our product: “#SustainableLiving #GoGreen.” An animated GIF of a plastic bottle changing into a plant is attached to the tweet.
Earned Media Effort: We will collaborate with a significant environmental organisation to plan a public event. A product launch and presentations by industry professionals on the effects of single-use plastics on the environment will be included in the event. Bloggers and local media sources will be invited to cover the event. We will also release press releases outlining the objectives of our campaign, the occasion, and its importance.
Marketing Effort: We will work with influencers who care about the environment on Instagram and YouTube. These influencers will produce in-depth lessons and reviews illustrating how to use and benefit from our product. A screenshot of an influencer’s Instagram story that features our product and positive user comments could serve as the visual component.
Optional Tactical Element: Competition: We will have a “Green Challenge” in which people are urged to submit creative ideas for reducing plastic waste. Participants will publish their ideas on social media using a campaign-specific hashtag, tagging our social media accounts. The applicants with the best ideas will receive our product as a prize. Utilising user-generated material, this strategy promotes interaction.
QUESTION
Description
You will elaborate and provide executed examples of the additional elements of your communication campaign, with a focus specifically on the social media elements of the campaign.
Using the social media tactics, you named in Assignment #2 to support your campaign beyond a website, describe exactly how you will use social media to reach your audience. Mock up two of these social channels, including written/audio/visual elements as appropriate. Justify your choices.
The assignment must address the following objectives:
Referring to the goals and objectives from the Assignment #1 plus the specific descriptions of your audience/stakeholders, messages and channels from Assignment #2, describe how you intend to use your social media tactics including the content; how it reflects your key messages; and how you will measure success.
Produce basic mock-up designs for both channels; or as an alternative, describe exactly how you intend to set up the channels.
Describe in two to three paragraphs your chosen earned media effort, and how you will employ and execute this tactic (public event, news release, story pitches to media, etc.).
Describe in two to three paragraphs your chosen marketing effort, and how you will employ and execute this tactic. You may provide a visual element as a substitute for one written paragraph.
Describe in two to three paragraphs your chosen optional tactical element, and how you will employ and execute this tactic.