MKT 120 Golden Gate University The COVID 19 Pandemic Case Study
ANSWER
Title: Supply Chain Disruption in the Automotive Industry Due to COVID-19
Introduction: The COVID-19 pandemic, which emerged in late 2019 and continued to affect the world through 2020 and beyond, had a profound impact on global supply chains. One industry that experienced significant disruption was the automotive industry. In this paper, we will identify a product within the automotive sector, specifically focusing on the supply chain disruptions it faced due to COVID-19 and associated shelter-in-place mandates.
Product Identification: The product chosen for this analysis is the “automobile.” Automobiles are complex products with intricate supply chains that involve numerous components, subassemblies, and final assembly stages. The COVID-19 pandemic disrupted various aspects of the automotive supply chain, causing significant challenges for manufacturers and suppliers worldwide.
Supply Chain Steps for Automobiles: The supply chain for automobiles is a multifaceted process involving several critical steps:
- Raw Materials: The supply chain starts with the extraction and processing of raw materials like steel, aluminum, plastics, and rubber, which are used to manufacture various vehicle components.
- Component Suppliers: Numerous suppliers produce essential components such as engines, transmissions, electronics, and interior materials. These components come from various parts of the world and are often sourced globally to optimize cost and quality.
- Assembly Plants: Automobile manufacturers assemble these components into vehicles at their assembly plants, which are usually located in different regions or countries.
- Distribution: Once assembled, vehicles are distributed to dealerships and customers through an intricate logistics network, including transportation by road, rail, sea, or air.
Supply Chain Disruptions Due to COVID-19: The COVID-19 pandemic created significant disruptions across each of these supply chain steps:
a) Raw Materials: Lockdowns and restrictions in many countries affected the mining, processing, and transportation of raw materials. Mines closed, and transportation networks were hampered, leading to shortages and price volatility in materials like steel and aluminum.
b) Component Suppliers: Many component suppliers faced workforce shortages and factory closures due to COVID-19 outbreaks among employees. This disrupted the timely production and delivery of critical components to the assembly plants.
c) Assembly Plants: To prevent the spread of the virus, automotive assembly plants temporarily shut down or operated with reduced capacity. Social distancing measures and health protocols slowed down production lines and led to delays in vehicle assembly.
d) Distribution: The pandemic also disrupted the distribution network. Shutdowns and restrictions affected the movement of finished vehicles to dealerships and customers, leading to inventory backlogs and reduced availability.
e) Consumer Demand: The economic impact of the pandemic resulted in reduced consumer demand for new vehicles, exacerbating the supply chain disruptions. Automakers faced the challenge of adjusting production to match the decreased demand.
Conclusion: The COVID-19 pandemic disrupted the global supply chain for automobiles at various stages, from raw material procurement to distribution and consumer demand. This disruption highlighted the vulnerabilities and interdependencies within the automotive supply chain and emphasized the importance of contingency planning and resilience in the face of unexpected global crises. In response to the disruptions, the industry has been reevaluating its supply chain strategies, exploring regionalization, and implementing digital technologies to enhance flexibility and responsiveness in the future.
QUESTION
Description
First, identify a product that had supply chain disruption due to Covid / Shelter-in-Place Mandates.
Next, write a short paper describing (a) what product you identified, (b) what the product’s supply chain steps to get it to market are, and (c) where the disruptions were due to the pandemic.